Assignment 1 - ‘A’ Listed Marketers,
Part 1.
Unit 3 Introduction to marketing
Millie Brady
U00044156
, Contents
1 How marketing techniques are used in the marketing or products in coca cola................................1
2 How marketing techniques are used in the marketing of products in Pepsi.......................................1
Pepsi uses a diverse marketing strategy to target their group of clients from various
demographics and geographic areas. Segmentation enables the brand target the particular
group of clients with differentiated interests, for many companies it is a very significant
approach. Pepsi is the product of the mass market that utilizes undifferentiated targeting
strategies to be competitive and increase its sales. In the non-alcoholic drinks market, Pepsi has
positioned itself as a young and passionate brand........................................................................2
Competitive advantage in the Marketing strategy of Pepsi –........................................................2
Collaborative client connection: By believing in participative marketing campaigns and
segments / potential group of clients in distinct markets, Pepsi has acquired more knowledge of
evolving client requirements.........................................................................................................2
Cost control: Diversified product portfolio, economies of scale and outscoring operations have
helped Pepsi reduce operating costs and increase profitability.....................................................2
Distribution strategy in the Marketing strategy of Pepsi –............................................................2
Customer analysis in the Marketing strategy of Pepsi –....................................................................3
3 The limitations and constraints of marketing.....................................................................................3
4 evaluate the effectiveness of the use of techniques in marketing products in one organisation.......4
5 References..........................................................................................................................................4
Part 1.
Unit 3 Introduction to marketing
Millie Brady
U00044156
, Contents
1 How marketing techniques are used in the marketing or products in coca cola................................1
2 How marketing techniques are used in the marketing of products in Pepsi.......................................1
Pepsi uses a diverse marketing strategy to target their group of clients from various
demographics and geographic areas. Segmentation enables the brand target the particular
group of clients with differentiated interests, for many companies it is a very significant
approach. Pepsi is the product of the mass market that utilizes undifferentiated targeting
strategies to be competitive and increase its sales. In the non-alcoholic drinks market, Pepsi has
positioned itself as a young and passionate brand........................................................................2
Competitive advantage in the Marketing strategy of Pepsi –........................................................2
Collaborative client connection: By believing in participative marketing campaigns and
segments / potential group of clients in distinct markets, Pepsi has acquired more knowledge of
evolving client requirements.........................................................................................................2
Cost control: Diversified product portfolio, economies of scale and outscoring operations have
helped Pepsi reduce operating costs and increase profitability.....................................................2
Distribution strategy in the Marketing strategy of Pepsi –............................................................2
Customer analysis in the Marketing strategy of Pepsi –....................................................................3
3 The limitations and constraints of marketing.....................................................................................3
4 evaluate the effectiveness of the use of techniques in marketing products in one organisation.......4
5 References..........................................................................................................................................4
