MKT 315 Topic 8 Assignment; Global Marketing Factors

Thepurposeofthisassignmentistoidentifyfactorsthatmustbeconsideredwhenconductingglobal marketingcampaigns. Forthisassignment,imagineyouworkforaU.S.-basedorganizationthatsellshouseholdappliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-500 words, address thefollowing: 1. DiscusshowyouwouldmodifythepersonalsellingapproachbasedupontheBraziliantarget market.Provideanexampleofthespecificchangesyouwouldmakeandjustifythechanges. 2. IdentifyethicalandregulatoryissuesthatshouldbeconsideredwhenmarketinginBrazil. Identify cultural and social considerations you should take into account as part of your marketing planningefforts.ExplainhowthesefactorsmakethemarketingpresentedtotheBrazilianaudience different from what is presented to U.S.consumers. PreparethisassignmentaccordingtotheguidelinesfoundintheAPAStyleGuide,locatedinthe Student Success Center. An abstract is notrequired. Thisassignmentusesarubric.Pleasereviewtherubricpriortobeginningtheassignmenttobecome familiar with the expectations for successfulcompletion.