MKT 315 Topic 1 Quiz

1. Question: Which of the following is not an economic factor: 2. Question: The Marketing Concept Era is designated between: 3. Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace? 4. Question: The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is: 5. Question: Which is NOT a key strategic decision in formulating a marketing plan? 6. Question: Who is required to have multiple decision-makers in order to appeal to multiple stakeholders for a single purchase? 7. Question: Which is helpful for the marketers to evaluate between risk and reward? 8. Question: When few sellers control most of the sales, it is: 9. Question: What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 10. Question: A detailed marketing plan does not include: 11. Question: Which of the following refers to specific, measurable, achievable, relevant, and timely, and pertains to formulation of organizational objectives that are clear and measurable? 12. Question: The process of gathering information about events and their relationships within an organization's internal and external environment is: 13. Question: Government regulations, suppliers, competitors, the economy, business trends, finances, and the weather are: 14. Question: Which of the following key perspectives is not considered while performing the situation analysis? 15. Question: Which of the options below enables marketers to understand when they have achieved the goals of success throughout the plan, and allows them to quickly recognize areas that may be off-track in order to resolve them? 16. Question: What is the process called when the wholesalers and manufacturers segment their markets much the same way as retailers? 17. Question: In the late 1990s, which of the following was third place in the minds and wallets of world wide consumers? 18. Question: Social factors include: 19. Question: Marketing includes which of the following activities? 20. Question: The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is