- In 1990s the
The core definition on PD
of Public develop in many
various ways.
Diplomacy
In 1965, the first definition itself
- USIA (United
“Public diplomacy ... deals with the influence of public States
attitudes on the formation and execution of foreign Information
policies. It encompasses dimensions of IR beyond Agency) : they
use pamphlets or
traditional diplomacy; the cultivation by governments of book to explain
public opinion in other countries; the interaction of U.S. policy to
private groups and interests in one country with those other country / to
justified whatever
of another; the reporting of foreign affairs and its they do is right
impact on policy; communication between those whose and other people
job is communication, as between diplomats and foreign have to support
them because of
correspondents; and the processes of intercultural it.
communication.”
“Central to public diplomacy is the transnational flow of
information and ideas”
“PUBLIC DIPLOMACY refers to government-sponsored
programs intended to inform or influence public opinion
in other countries; its chief instruments are
publications, motion pictures, cultural exchanges, radio
and television.” (U.S. Department of State, Dictionary
of IR Terms, 1987, p. 85)
The USA through USIA implemented Americans way of PD.
Its approach to PD uses such devices as pamphlets, Voice of
America, books, and other means to explain U.S. policy,
cultural exchange programs especially with emerging leaders
of other countries to create an appreciation and
understanding of American culture, and the sponsorship of
American studies programs in overseas schools and
universities. In such cases, the goal of PD is to build long-
term relationships and understanding.
, - Because
a. Hayden (2012): A study of how soft sometimes
power operates to influence, inform, ‘influence’ can
and manage foreign publics not be achieved,
but at least they
b. Public Diplomacy is an instrument that inform. And
can be employed to mobilize these basically manage
power resources (Nye 2011) foreign publics,
because it’s a lot
c. Soft Power: The ability to change and every
one’s behavior through attraction and countries’ citizens
uses 3 assets: domestic values, are different.
Because of that
foreign policy, and culture. they need to
managed their
opinion.
- Ex of PD,
banking sales
which they try to
be kind to find
The typical image of PD is that it’s nice and warm and attraction and if
you attracted,
comforting in contrast to the harsh realities of
you will buy that
hardball diplomacy and military action. products / agree
and become their
Soft power is the use of the attractiveness of a main supporter.
country’s culture, political ideals, and policies to get
others to admire those ideals and then follow one’s lead. - Even PD doesn’t
use military but
Three most ‘advance weapons’ of Public Diplomacy by that doesn’t
mean as soft
Pratkanis (2009) are: power.
Advertising / -
Public Relations Campaign SP and PD aims
Branding to give a nice and
The goal of warm image to
The PR approach consists of foreign public
advertising is to
a set of techniques designed which will create
develop a Ex, in social
to raise awareness of an an attractiveness
favorable and Social media a to the country.
issue/entity & to create a
positive image of influence campaign is
Because of it,
favorable impression of that both of them are
the product campaigns in
issue/entity. PR attempts to a tools to related.
(branding) and to order to
accomplish its goals primarily conduct a
position that ‘attack the - In IR, the agent is
through the creation & good PR to
brand image so central government and
dissemination of images, maintain the
that it competes gravity’. the target is
visuals & the establishment & branding. foreign public.
effectively in a
use of relationships &
product
networks to shape a story.
niche/segment
The most Ex, terrorist attack and in that time we need
advanced an expert to drive on how that issues willn’t
weapons of PD become a boomerang towards us. So, PR that
have to make everything clear.
The core definition on PD
of Public develop in many
various ways.
Diplomacy
In 1965, the first definition itself
- USIA (United
“Public diplomacy ... deals with the influence of public States
attitudes on the formation and execution of foreign Information
policies. It encompasses dimensions of IR beyond Agency) : they
use pamphlets or
traditional diplomacy; the cultivation by governments of book to explain
public opinion in other countries; the interaction of U.S. policy to
private groups and interests in one country with those other country / to
justified whatever
of another; the reporting of foreign affairs and its they do is right
impact on policy; communication between those whose and other people
job is communication, as between diplomats and foreign have to support
them because of
correspondents; and the processes of intercultural it.
communication.”
“Central to public diplomacy is the transnational flow of
information and ideas”
“PUBLIC DIPLOMACY refers to government-sponsored
programs intended to inform or influence public opinion
in other countries; its chief instruments are
publications, motion pictures, cultural exchanges, radio
and television.” (U.S. Department of State, Dictionary
of IR Terms, 1987, p. 85)
The USA through USIA implemented Americans way of PD.
Its approach to PD uses such devices as pamphlets, Voice of
America, books, and other means to explain U.S. policy,
cultural exchange programs especially with emerging leaders
of other countries to create an appreciation and
understanding of American culture, and the sponsorship of
American studies programs in overseas schools and
universities. In such cases, the goal of PD is to build long-
term relationships and understanding.
, - Because
a. Hayden (2012): A study of how soft sometimes
power operates to influence, inform, ‘influence’ can
and manage foreign publics not be achieved,
but at least they
b. Public Diplomacy is an instrument that inform. And
can be employed to mobilize these basically manage
power resources (Nye 2011) foreign publics,
because it’s a lot
c. Soft Power: The ability to change and every
one’s behavior through attraction and countries’ citizens
uses 3 assets: domestic values, are different.
Because of that
foreign policy, and culture. they need to
managed their
opinion.
- Ex of PD,
banking sales
which they try to
be kind to find
The typical image of PD is that it’s nice and warm and attraction and if
you attracted,
comforting in contrast to the harsh realities of
you will buy that
hardball diplomacy and military action. products / agree
and become their
Soft power is the use of the attractiveness of a main supporter.
country’s culture, political ideals, and policies to get
others to admire those ideals and then follow one’s lead. - Even PD doesn’t
use military but
Three most ‘advance weapons’ of Public Diplomacy by that doesn’t
mean as soft
Pratkanis (2009) are: power.
Advertising / -
Public Relations Campaign SP and PD aims
Branding to give a nice and
The goal of warm image to
The PR approach consists of foreign public
advertising is to
a set of techniques designed which will create
develop a Ex, in social
to raise awareness of an an attractiveness
favorable and Social media a to the country.
issue/entity & to create a
positive image of influence campaign is
Because of it,
favorable impression of that both of them are
the product campaigns in
issue/entity. PR attempts to a tools to related.
(branding) and to order to
accomplish its goals primarily conduct a
position that ‘attack the - In IR, the agent is
through the creation & good PR to
brand image so central government and
dissemination of images, maintain the
that it competes gravity’. the target is
visuals & the establishment & branding. foreign public.
effectively in a
use of relationships &
product
networks to shape a story.
niche/segment
The most Ex, terrorist attack and in that time we need
advanced an expert to drive on how that issues willn’t
weapons of PD become a boomerang towards us. So, PR that
have to make everything clear.
