, Inhoud
Hoofdstuk 1 Inleiding..................................................................................................................................... 1
Hoofdstuk 2 Beschrijving van het onderwerp................................................................................................. 2
2.1 Aanleiding........................................................................................................................................................2
2.2 Probleemanalyse.............................................................................................................................................3
2.3 Conclusie probleemanalyse.............................................................................................................................6
2.4 Onderzoeksdoelstelling...................................................................................................................................6
2.5 Hoofd- en deelvragen......................................................................................................................................7
Hoofdstuk 3 Methodologie............................................................................................................................ 8
3.1 Deelvraag 1......................................................................................................................................................8
3.2 Deelvraag 2......................................................................................................................................................9
3.3 Deelvraag 3......................................................................................................................................................9
3.4 Topiclijst voor expertinterview.....................................................................................................................10
Hoofdstuk 4 Literatuurstudie....................................................................................................................... 12
4.1 Uitwerking deelvraag 1.................................................................................................................................12
4.2 Uitwerking deelvraag 2.................................................................................................................................15
4.3 Uitwerking deelvraag 3 (expertinterview)....................................................................................................16
Hoofdstuk 5 Conclusie.................................................................................................................................. 18
Hoofdstuk 6 Visie op het onderzoek............................................................................................................. 19
Bibliografie.................................................................................................................................................. 20
Bijlage......................................................................................................................................................... 21
Bijlage 1 – Expertinterview..................................................................................................................................21
Bijlage 2 – Peerfeedback Student X....................................................................................................................23
Bijlage 3 – Peerfeedback Student Y.....................................................................................................................25
HOOFDSTUK 1 INLEIDING
Het onderwerp van dit onderzoek is marketingstrategieën. Hierin zal vooral worden gekeken naar de
marketingstrategieën van vroeger, de hedendaagse strategieën die gebruikt worden binnen de marketing en
1
Hoofdstuk 1 Inleiding..................................................................................................................................... 1
Hoofdstuk 2 Beschrijving van het onderwerp................................................................................................. 2
2.1 Aanleiding........................................................................................................................................................2
2.2 Probleemanalyse.............................................................................................................................................3
2.3 Conclusie probleemanalyse.............................................................................................................................6
2.4 Onderzoeksdoelstelling...................................................................................................................................6
2.5 Hoofd- en deelvragen......................................................................................................................................7
Hoofdstuk 3 Methodologie............................................................................................................................ 8
3.1 Deelvraag 1......................................................................................................................................................8
3.2 Deelvraag 2......................................................................................................................................................9
3.3 Deelvraag 3......................................................................................................................................................9
3.4 Topiclijst voor expertinterview.....................................................................................................................10
Hoofdstuk 4 Literatuurstudie....................................................................................................................... 12
4.1 Uitwerking deelvraag 1.................................................................................................................................12
4.2 Uitwerking deelvraag 2.................................................................................................................................15
4.3 Uitwerking deelvraag 3 (expertinterview)....................................................................................................16
Hoofdstuk 5 Conclusie.................................................................................................................................. 18
Hoofdstuk 6 Visie op het onderzoek............................................................................................................. 19
Bibliografie.................................................................................................................................................. 20
Bijlage......................................................................................................................................................... 21
Bijlage 1 – Expertinterview..................................................................................................................................21
Bijlage 2 – Peerfeedback Student X....................................................................................................................23
Bijlage 3 – Peerfeedback Student Y.....................................................................................................................25
HOOFDSTUK 1 INLEIDING
Het onderwerp van dit onderzoek is marketingstrategieën. Hierin zal vooral worden gekeken naar de
marketingstrategieën van vroeger, de hedendaagse strategieën die gebruikt worden binnen de marketing en
1
