Summary BUS FPX3022 Assessment1 Attempt2.docx BUS-FP3022 Nike's DTC Distribution Strategy Capella University The definition of Direct-to-consumer (DTC) is to selling products directly to customers, bypassing any third-party retailers, wholesalers, or a

BUS FPX3022 Assessment1 A BUS-FP3022 Nike's DTC Distribution Strategy Capella University The definition of Direct-to-consumer (DTC) is to selling products directly to customers, bypassing any third-party retailers, wholesalers, or any other middlemen. Cutting out the €˜middlemen is as much a measure to improve efficiency as it is a strategic move which enables companies to get closer to customers. This enables companies to build a direct communication channel, gather invaluable feedback and collect customer data which is otherwise left in the hands of partners who can leverage this knowledge to their advantage. The e-commerce surge of the past year was astounding. Because of Covid-19, shoppers turned to the internet to buy everything from groceries to sporting goods at rates that would have taken years to reach under normal conditions. Experts believe a lot of the digital shopping habits consumers picked