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Summary

Marketing samenvatting Hoofdstuk 2,3,4,8

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Uploaded on
22-01-2015
Written in
2012/2013

In dit document vind je de samenvatting van de hoofdstukken 2,3,4,8 van het vak marketing.

Institution
Noorderpoort (NP)
Course
Marketing








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Written for

Institution
Noorderpoort (NP)
Study
Leisure and hospitality
Course
Marketing
All documents for this subject (2)

Document information

Uploaded on
January 22, 2015
Number of pages
7
Written in
2012/2013
Type
Summary

Subjects

  • marketing
  • samenvatting
  • hoofdstuk 2
  • hoofdstuk 3
  • hoofdstuk 4
  • hoofdstuk 8

Content preview

Marketing

Hoofdstuk 2.


Op de verkoopmarkt komen deze
marktgroepen voor:
1. Afnemers (vraagzijde)
2. Organisatie (aanbodzijde)
3. Concurrenten (aanbodzijde)

Op de inkoopmarkt komen deze
marktgroepen voor:
1. Toeleverende bedrijven
(aanbodzijde)
2. Organisatie (vraagzijde)
3. Concurrenten (vraagzijde)
4. Afnemers (vraagzijde)


Publieksgroepen: banken, overheid,
media, groepen zoals milieuorganisatie,
vakbonden etc.

Omgevingsfactoren: Economie,
bevolkings- samenstelling, klimaat,
technologie, politiek.



Hoofdstuk 3.

3.3 Soorten afnemers




Iedere branche kent zijn specifieke afnemers met eigen wensen en behoeften.

Particuliere gast:
- voor eigen gebruik en eigen rekening.
- oriënteert zich vooraf en prijs belangrijk.
- sfeer en gezelligheid bepalend, ondernemer en personeel kunnen door een
vriendelijke, gastvrije houding de gast aan zich binden
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