Understanding Brand Personality or Positioning
Everyone is not your buyer. There could even be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to those questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life?
Written for
- Institution
- University Of California - Los Angeles
- Course
- MARKETING
Document information
- Uploaded on
- September 24, 2021
- Number of pages
- 2
- Written in
- 2019/2020
- Type
- Essay
- Professor(s)
- Unknown
- Grade
- A
Subjects
- brand personality
- brand positioning
- brand
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understanding brand personality or positioning
-
brand personality or positioning
-
personality or positioning