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MNB3702 ASSIGNMENT 2 SEMESTER 1&2 FOR 2021 CORRECT ANSWERS[FROM THE STUDY GUIDE AND TEXTBOOK]
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MNB3702 ASSIGNMENT 2 SEMESTER 1&2 FOR 2021 CORRECT ANSWERS[FROM THE STUDY GUIDE AND TEXTBOOK]
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MNB3702ASSIGNMENT 02 2021
, Introduction
This assignment seeks to identify and evaluate multinational strategies being used
by local VODs operators in Africa and types of organisational structure that is being
used by them, it advantage and disadvantages and how applicable it is to the VOD
industries. The assignment will also discuss non-traditional assignment and its
suitability to Tuluntulu assignment. Finally, the assignment explores the four Ps in
international marketing and explains how Tuluntulu deployed it 4Ps to address its
challenges on the African continent.
1.1 Critical Evaluation of Multinational strategies Employed by Local VOD
operators in Africa and its relationship to organisational structure
According to Peng & Meyer (2019: 416) multinational organisations are
organisations that organise their operations both locally and international. They
make sure people within the organisation work together constructively. They also
ensure that their operation across different local context is crucial to achieving
competitive advantage using global strategies. According to Peng & Meyer (2019:
416) most of these firms employs different strategic choice in order to achieve
competitive advantage. Some of the strategic choice employed by those firms
includes among others home replication strategy, location strategy, global standard
strategy and transnational strategy. Home replication strategy is strategy based on
replication of home country based competence such as production scales,
distribution efficiency, brand positioning etc. With home replication strategy, the
operation abroad is often time built to resemble that of home based operation. The
belief is that, the best way to transfer competence to the firm is through replication of
home strategy. The disadvantage of such strategy is that suffers lack of local
responsiveness, because it fails to accommodate foreign customer need and wants.
Localisation strategy on the other hand, is an extension of home replicated
strategies. According to Peng & Meyer (2019: 417) such strategy considers each
country or region as a stand- alone or local market. The significant advantage of
such strategy is that, it gives attention to adaptation. The strategy is very effective
where there is clear difference between regional and national market and also there
is few pressure for global economies of scales. The most disadvantage of the
strategy is that, it involves high cost due to duplication of effort in multiple
economies. The strategy is more applicable where economies of scale are not too
substantial. Global standard strategies on the other part, is strategy in which
multinational firm relies on development and distribution of standard product
worldwide in order to reap maximum benefit from economies of scales or low cost
advantage. The strategy usually employs internal processes and shared product
developmental cost. The strategy helps in serving global client across different
location. Service to clients can be negotiated through a single source. In terms of
disadvantage, global standard sacrifices local responsiveness. Global standard
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