International Business: The Challenges of Globalization, Ninth Edition – Lecture Summary

International Business: The Challenges of
Globalization
Ninth Edition




Chapter 1
Globalization




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,Learning Objectives
1.1 Identify the types of companies active in international business.
1.2 Explain globalization and how it affects markets and production.
1.3 Detail the forces that drive globalization.
1.4 Outline the debate about globalization’s impact on jobs and
wages.
1.5 Summarize the debate about income inequality.
1.6 Outline the debate about culture, sovereignty, and the
environment.
1.7 Identify how this course will help you to develop skills for your
career.

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,Apple’s Global Impact
• Millions of apps
• Globalization
– Produce and sell
worldwide with little or no
modification
– Reduces Apple’s
production and
marketing costs
– Supports Apple’s global
brand strategy
• Challenges
– Higher price
Copyright © 2019 Pearson Education, Inc.

, International Business
International Business
• Commercial transaction that crosses the borders of two or
more nations
Imports
• Goods and services purchased abroad and brought into a
country
Exports
• Goods and services sold abroad and sent out of a country



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