TEST BANK
Wilcox: Public Relations: Strategies and Tactics, 12e
CHAPTER 1
Public Relations Today
MULTIPLE CHOICE QUESTIONS
Questiоn Title M/C Question 1
Assessment
Multiple-choice
Type
Question Stem What is the purpose of public relations?
Answer Correct Feedback
Answer (x)
a. To help an organization X
succeed by strategically
managing its communications
and relationships with key
audience groups.
b. To propose new marketing Consider This: Public relations
strategies to an agency, draws on skills and objectives
company, or firm from many other specialties, but
it has its own focused purpose.
LO 1.1: Describe the public
Answer
relations field as it exists today.
Choices
c. To control access to Consider This: Public relations
information about a person or draws on skills and objectives
corporation from many other specialties, but
it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.
d. To test potential markets for a Consider This: Public relations
firm in order to gauge draws on skills and objectives
acceptance of new products from many other specialties, but
or services being offered it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.
Learning
1.1: Describe the public relations field as it exists today
Objective
Topic/Concept What Is the Current State of Public Relations?
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)
Skill Level
(mark X where Understand Apply What Analyze It Evaluate It
applicable) the Concepts You Know
, X
Question Title M/C Question 2
Assessment
Multiple-choice
Type
Question Stem How did the COVID-19 pandemic affect the public relations industry?
Answer Correct Feedback
Answer (x)
a. Very little; public relations Consider This: The COVID-19
funding and company pandemic affected many people,
finances remained largely businesses, and services
intact. worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
b. Revenues generated by Consider This: The COVID-19
public relations campaigns pandemic affected many people,
Answer steadily increased across the businesses, and services
Choices time frame of the pandemic. worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
c. A greater number of workers Consider This: The COVID-19
sought employment in the pandemic affected many people,
public relations field. businesses, and services
worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
d. Revenues were down, but the X
field remained optimistic that
growth opportunities were
available.
Learning
1.1.1: Outline the status of the glоbal public relations industry
Objective
Topic/Concept PR Is Rеsilient
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)
Skill Level
Remember Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X
Question Title M/C Question 3
Assessment
Multiple-choice
Type
Question Stem Many of the growth opportunities in public relations can be found in:
, Answer Correct Feedback
Answer (x)
a. Australia. Consider This: This region of the
world tends to have nations with
rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
b. Finland. Consider This: This region of the
Answer world tends to have nations with
Choices rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
c. Asia-Pacific nations. X
d. North America. Consider This: This region of the
world tends to have nations with
rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
Learning
1.1.1 Outline the status of the global public relatiоns industry
Objective
Topic/Concept PR Is Resilient
Difficulty
Easy Moderate Difficult
Level
(mark X whеre X
applicable)
Skill Level
Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X
Question Title M/C Question 4
Assessment
Multiple-choice
Type
Ingo wants to рursue public relations аs a major in college, but he’s nоt sure he wants
Question Stem to do any graduate work in the field. Where should Ingo enroll if he wants to obtain an
undergraduate-only BA in public relations?
Answer Correct Feedback
Answer (x)
Answer a. The University of Texas at X
Choices Austin
b. Loyola Marymount University Consider This: There are very
few universities in the United
States that offer only an
undergraduate degree in public
, relations. LO 1.1.1: Outline the
status of the global public
relations industry.
c. University of San Francisco Consider This: There are very
few universities in the United
States that offer only an
undergraduate degree in public
relations. LO 1.1.1: Outline the
status of the global public
relations industry.
d. Willamette University Consider This: There are very
few universities in the United
States that offer only an
undergraduate degree in public
relations. LO 1.1.1: Outline the
status of the global public
relations industry.
Learning
1.1.1: Outline the status of the global public relations industry
Objective
Topic/Concept PR Is Resiliеnt
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)
Skill Level
Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X
Question Title M/C Question 5
Assеssment
Multiplе-choice
Type
Question Stem The current state of public relations emphasizes:
Answer Correct Feedback
Answer (x)
a. persuasion as its primary Consider This: The field of
tactic. public relations recognizes the
importance of mutual
understanding. LO 1.1.2: Identify
the key concepts that define
Answer public relations.
Choices b. a reliance on print media, Consider This: The field of
such as newspaper articles or public relations recognizes the
magazine features. importance of mutual
understanding. LO 1.1.2: Identify
the key concepts that define
public relations.
c. a top-down approach, in Consider This: The field of
which a firm tells its publics public relations recognizes the
what they should want and importance of mutual
how to obtain it. understanding. LO 1.1.2: Identify
Wilcox: Public Relations: Strategies and Tactics, 12e
CHAPTER 1
Public Relations Today
MULTIPLE CHOICE QUESTIONS
Questiоn Title M/C Question 1
Assessment
Multiple-choice
Type
Question Stem What is the purpose of public relations?
Answer Correct Feedback
Answer (x)
a. To help an organization X
succeed by strategically
managing its communications
and relationships with key
audience groups.
b. To propose new marketing Consider This: Public relations
strategies to an agency, draws on skills and objectives
company, or firm from many other specialties, but
it has its own focused purpose.
LO 1.1: Describe the public
Answer
relations field as it exists today.
Choices
c. To control access to Consider This: Public relations
information about a person or draws on skills and objectives
corporation from many other specialties, but
it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.
d. To test potential markets for a Consider This: Public relations
firm in order to gauge draws on skills and objectives
acceptance of new products from many other specialties, but
or services being offered it has its own focused purpose.
LO 1.1: Describe the public
relations field as it exists today.
Learning
1.1: Describe the public relations field as it exists today
Objective
Topic/Concept What Is the Current State of Public Relations?
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)
Skill Level
(mark X where Understand Apply What Analyze It Evaluate It
applicable) the Concepts You Know
, X
Question Title M/C Question 2
Assessment
Multiple-choice
Type
Question Stem How did the COVID-19 pandemic affect the public relations industry?
Answer Correct Feedback
Answer (x)
a. Very little; public relations Consider This: The COVID-19
funding and company pandemic affected many people,
finances remained largely businesses, and services
intact. worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
b. Revenues generated by Consider This: The COVID-19
public relations campaigns pandemic affected many people,
Answer steadily increased across the businesses, and services
Choices time frame of the pandemic. worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
c. A greater number of workers Consider This: The COVID-19
sought employment in the pandemic affected many people,
public relations field. businesses, and services
worldwide. LO 1.1.1: Outline the
status of the global public
relations industry.
d. Revenues were down, but the X
field remained optimistic that
growth opportunities were
available.
Learning
1.1.1: Outline the status of the glоbal public relations industry
Objective
Topic/Concept PR Is Rеsilient
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)
Skill Level
Remember Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X
Question Title M/C Question 3
Assessment
Multiple-choice
Type
Question Stem Many of the growth opportunities in public relations can be found in:
, Answer Correct Feedback
Answer (x)
a. Australia. Consider This: This region of the
world tends to have nations with
rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
b. Finland. Consider This: This region of the
Answer world tends to have nations with
Choices rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
c. Asia-Pacific nations. X
d. North America. Consider This: This region of the
world tends to have nations with
rapidly expanding economies.
LO 1.1.1: Outline the status of
the global public relations
industry.
Learning
1.1.1 Outline the status of the global public relatiоns industry
Objective
Topic/Concept PR Is Resilient
Difficulty
Easy Moderate Difficult
Level
(mark X whеre X
applicable)
Skill Level
Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X
Question Title M/C Question 4
Assessment
Multiple-choice
Type
Ingo wants to рursue public relations аs a major in college, but he’s nоt sure he wants
Question Stem to do any graduate work in the field. Where should Ingo enroll if he wants to obtain an
undergraduate-only BA in public relations?
Answer Correct Feedback
Answer (x)
Answer a. The University of Texas at X
Choices Austin
b. Loyola Marymount University Consider This: There are very
few universities in the United
States that offer only an
undergraduate degree in public
, relations. LO 1.1.1: Outline the
status of the global public
relations industry.
c. University of San Francisco Consider This: There are very
few universities in the United
States that offer only an
undergraduate degree in public
relations. LO 1.1.1: Outline the
status of the global public
relations industry.
d. Willamette University Consider This: There are very
few universities in the United
States that offer only an
undergraduate degree in public
relations. LO 1.1.1: Outline the
status of the global public
relations industry.
Learning
1.1.1: Outline the status of the global public relations industry
Objective
Topic/Concept PR Is Resiliеnt
Difficulty
Easy Moderate Difficult
Level
(mark X where X
applicable)
Skill Level
Understand Apply What Analyze It Evaluate It
(mark X where
the Concepts You Know
applicable)
X
Question Title M/C Question 5
Assеssment
Multiplе-choice
Type
Question Stem The current state of public relations emphasizes:
Answer Correct Feedback
Answer (x)
a. persuasion as its primary Consider This: The field of
tactic. public relations recognizes the
importance of mutual
understanding. LO 1.1.2: Identify
the key concepts that define
Answer public relations.
Choices b. a reliance on print media, Consider This: The field of
such as newspaper articles or public relations recognizes the
magazine features. importance of mutual
understanding. LO 1.1.2: Identify
the key concepts that define
public relations.
c. a top-down approach, in Consider This: The field of
which a firm tells its publics public relations recognizes the
what they should want and importance of mutual
how to obtain it. understanding. LO 1.1.2: Identify
