DPR3702 Assignment 1 Semester 2 2026 - Due 9 September 2026

DPR3702 Assignment 1 Semester 2 2026 - Due 9 September 2026 SECTION A: PUBLIC RELATIONS IN CAMPAIGNING ORGANISATIONS ANS PRESSURE GROUPS Use the link below to access the Case study below on March and March Movement in in South Africa and answer the questions below March and March outlines three-month action plan after June 30 protests Question 1: Campaign Organisations and Pressure Groups [10 Marks] Based on your understanding of what are campaigning organisation and pressure groups, identify FIVE organisations which participated in the 30 June 2026 Nationwide Protest against illegal immigration in South Africa and categorise them as either campaigning organisation or pressure group based on their mandate: You will have to conduct additional research to understand the mandate of each organisation to categorise it appropriately. Name of the Organisation Mandate Pressure Group/ Campaign Organisation and Justification Question 2: Public Relations Plan for the South African Human Rights Council on anti-Xenophobic Campaign The South African Human Rights Council (SAHRC) has approached your agency to assist in developing a PR plan to help create awareness about Xenophobia in South Africa. Your Plan must consist of the following: 2.1 Research: Provide detailed research in two paragraphs with the nature of xenophobic attacks, misconceptions, triggers, reports, hotspot areas in South Africa. Strategies that are being implemented by different organisations to lower xenophobic attacks in SA. You must cite credible sources used to gather the information. Your research should also include information about preventative measures of xenophobia. [7 Marks] 2.2 Objectives: Identify two communication related objectives of your PR plan in line with the overall aim of developing this plan. [4 Marks] 2.3 Programming: Develop an Action Plan to Implementation the PR plan. The Action plan should include the PR strategies you will use to implement the Anti-Xenophobia Awareness Campaign. Use the table below as guidance. You must have minimum of Five different PR strategies. [10 Marks] Action Required Responsible person Deadline Budget implications Process report Compile and send out a media release Mafamba 24 September 2019 No budget implications Not yet done 2.4 Evaluation: Please explain how you will evaluate your PR plan to ensure that it achieves its objectives of the awareness campaign. [4 Marks] Question 3: Public Relations in the Public Sector [10 Marks] In learning UNIT 2 you learnt about the difference between political communication and policy communication and government communication. The blur lines between political communication and government communication are noticeable during election. As the head of communication (HOC) of the department of Cooperative Governance and Traditional Affairs you have been requested by the Minister of COGTA to design an information campaign Poster to educate the government communicators on how to handle their work during lection period. Refer to chapter 16 of the Government Communicators Handbook (2014-17). Your poster should consist of the following: