PASSMATE TUTORIALS
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE FRAMEWORK IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE
SOLUTION TO THE TASK CONSISTENT WITH THEORY. THIS ASSIGNMENT IS
INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT,
AND IN NO CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING. WE BELIEVE
THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF
PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT WAS
PREPARED USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY EXISTING
THEORY OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF
THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER GUIDELINE
ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE IN GENERAL,
CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI, MNMs,
MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION PREPARATION,
RESEARCH AND RESEARCH PROPOSALS, DISSERTATION EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ, UP etc
For any enquiries the following numbers can be used for calling, SMS, WhatsApp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS
Question 1: Business Opportunity Analysis
Current Customer Experience and Digital Presence
Coricraft is a South African home furnishings retailer and manufacturer, selling
couches, dining, living and bedroom furniture through its own showrooms as well as
its coricraft.co.za online store (Coricraft n.d.). Coricraft is now part of TFG Limited
(formerly The Foschini Group), a JSE-listed retail group of more than 3,000 stores that
also owns Jet, Foschini, Markham, Totalsports and @home, among other brands
(TFG Limited, JSE:TFG). TFG's group-wide mobile app, myTFGworld, gives
customers a single shopping app across more than 400 brands, with free delivery on
orders over R500 and click-and-collect from over 900 stores (myTFGworld, App Store
listing). Critically, however, this standard free-delivery and click-and-collect experience
explicitly excludes furniture (myTFGworld, App Store listing), reflecting the fact that
furniture has fundamentally different logistics, basket size and purchase-decision
needs than the fashion and beauty categories the app was primarily designed around.
Coricraft customers can also access instalment credit facilities through TFG Money
and third-party providers such as Mobicred, which are commonly used to finance
larger furniture purchases (Mobicred, Coricraft store listing). The result is a clear digital
gap: Coricraft has a functional transactional website and is nominally reachable
through the broader myTFGworld app, but it has no dedicated mobile experience
designed around how people actually shop for furniture, a low-frequency, high-
consideration, financing-dependent purchase that depends heavily on being able to
visualise how a piece will look and fit in a specific room before committing to buy it.
Three Strategic Business Opportunities
A dedicated Coricraft mobile application would open three strategic opportunities:
• Reducing purchase risk through augmented reality (AR) visualisation: Furniture
is one of the product categories most consistently shown in peer-reviewed
research to benefit from AR, because it lets customers place a virtual, to-scale
product in their own room before buying, directly addressing the size, fit and
style uncertainty that is the central barrier to online furniture purchase
(Ramdani et al. 2022; Fan et al. 2020; Qin, Peak & Prybutok 2021).
• Removing purchase friction through integrated in-app financing: Because a
large share of South African furniture purchases are financed rather than paid
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE FRAMEWORK IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE
SOLUTION TO THE TASK CONSISTENT WITH THEORY. THIS ASSIGNMENT IS
INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT,
AND IN NO CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING. WE BELIEVE
THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF
PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT WAS
PREPARED USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY EXISTING
THEORY OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF
THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER GUIDELINE
ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE IN GENERAL,
CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI, MNMs,
MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION PREPARATION,
RESEARCH AND RESEARCH PROPOSALS, DISSERTATION EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ, UP etc
For any enquiries the following numbers can be used for calling, SMS, WhatsApp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS
Question 1: Business Opportunity Analysis
Current Customer Experience and Digital Presence
Coricraft is a South African home furnishings retailer and manufacturer, selling
couches, dining, living and bedroom furniture through its own showrooms as well as
its coricraft.co.za online store (Coricraft n.d.). Coricraft is now part of TFG Limited
(formerly The Foschini Group), a JSE-listed retail group of more than 3,000 stores that
also owns Jet, Foschini, Markham, Totalsports and @home, among other brands
(TFG Limited, JSE:TFG). TFG's group-wide mobile app, myTFGworld, gives
customers a single shopping app across more than 400 brands, with free delivery on
orders over R500 and click-and-collect from over 900 stores (myTFGworld, App Store
listing). Critically, however, this standard free-delivery and click-and-collect experience
explicitly excludes furniture (myTFGworld, App Store listing), reflecting the fact that
furniture has fundamentally different logistics, basket size and purchase-decision
needs than the fashion and beauty categories the app was primarily designed around.
Coricraft customers can also access instalment credit facilities through TFG Money
and third-party providers such as Mobicred, which are commonly used to finance
larger furniture purchases (Mobicred, Coricraft store listing). The result is a clear digital
gap: Coricraft has a functional transactional website and is nominally reachable
through the broader myTFGworld app, but it has no dedicated mobile experience
designed around how people actually shop for furniture, a low-frequency, high-
consideration, financing-dependent purchase that depends heavily on being able to
visualise how a piece will look and fit in a specific room before committing to buy it.
Three Strategic Business Opportunities
A dedicated Coricraft mobile application would open three strategic opportunities:
• Reducing purchase risk through augmented reality (AR) visualisation: Furniture
is one of the product categories most consistently shown in peer-reviewed
research to benefit from AR, because it lets customers place a virtual, to-scale
product in their own room before buying, directly addressing the size, fit and
style uncertainty that is the central barrier to online furniture purchase
(Ramdani et al. 2022; Fan et al. 2020; Qin, Peak & Prybutok 2021).
• Removing purchase friction through integrated in-app financing: Because a
large share of South African furniture purchases are financed rather than paid
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
