DPR1505 Assignment 1 Semester 2 2026 - Due 17 August 2026

DPR1505 Assignment 1 Semester 2 2026 - Due 17 August 2026 1. INTRODUCTION In your introduction, you must tell us what you intend to write about in this assessment. Guidelines on how to write an introduction are posted on the myModules site under the Additional Resources tab. [2] 2. PLANNING FOR PUBLIC RELATIONS PROGRAMMES AND CAMPAIGNS Define the concepts below. 2.1. Public relations [1] 2.2. Public Relations Campaign [1] 2.3. Impact Level [1] 2.4. Opinion-makers [1] 2.5. Focus Groups [1] 3. THE PUBLIC RELATIONS PROGRAMME Read the article below by clicking on the link and answer the question that follows. BACKGROUND In the current economic climate of South Africa, where more businesses are shutting down at alarming rates and people are losing their jobs, it is becoming extremely difficult to start a new business. Research by the Absa/SACCI Small Business Growth Index (SBGI) shows that 52.8% of small, medium and micro enterprises (SMMEs or SMEs) are not growing but rather contracting, in distress, or at risk of closure, with 4 INSTRUCTIONS Read the different elements of the PR programme below carefully. For each of the four steps of the FOUR-STEP formula, you must: 1. Analyse the content of each section below (A through D). 2. Identify the specific step of the FOUR-STEP formula that each section represents. 3. In your answer, explain your reasoning. You must justify why the content of the reference led you to choose that particular step. Reference specific details from the text (e.g., specific figures, named actions, types of language) to support your analysis 4. If you integrate theory from your study material or additional research in your explanation and justification, please reference any theory and information that is 5