DMI SOCIAL MEDIA MARKETING
COMPREHENSIVE SCRIPT 2026 QUESTIONS
AND ANSWERS GUARANTEED TO PASS
◉ The concepts of inbound and outbound marketing are
fundamental to understanding digital marketing.
Drag and drop the characteristics most closely associated with
inbound and outbound marketing to the correct column. Answer:
Inbound: Attracts leads by providing helpful content , pull strategy,
closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital
marketing, uses volume and repetition to spread word of existence
◉ Owned, paid, and earned media constitute three distinct media
channels for digital marketers.
Drag and drop each example of digital media to the media channel it
represents. Answer: Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
,◉ Traditional marketing activities include direct marketing,
broadcast advertising, and referrals.
Drag and drop each example of traditional marketing to the
marketing strategy it represents. Answer: Direct: Mailings and
brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
◉ Traditional and digital marketing often work most effectively
together but there are distinct differences.
Drag and drop each characteristic to the form of marketing it best
represents. Answer: Traditional: outbound, mass, passive audience,
one-to-many
Digital: individua;, active audience, inbound, one-to-one
◉ Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Choose ONE of the following: Answer: Iterate
, ◉ Understanding the relationship between key digital channels and
the potential business opportunities they can help unlock is central
to any digital strategy.
Drag and drop each online business goal to the digital channel that
can best support it. Answer: Content Marketing - Improves brand
personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
PPC - Drives interested audiences to a site4
◉ What elements of a SMART objective are illustrated in the
following statement?
In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing.
Choose TWO of the following: Answer: Measureable & Specific
◉ Understanding the relationship between different types of
audience research data is key to developing audience insights.
Match each set of examples to the type of audience research data
they represent. Answer: Demographics - Social, geographical, and
financial
COMPREHENSIVE SCRIPT 2026 QUESTIONS
AND ANSWERS GUARANTEED TO PASS
◉ The concepts of inbound and outbound marketing are
fundamental to understanding digital marketing.
Drag and drop the characteristics most closely associated with
inbound and outbound marketing to the correct column. Answer:
Inbound: Attracts leads by providing helpful content , pull strategy,
closely aligned with digital marketing.
Outbound: Push strategy, associated with traditional and digital
marketing, uses volume and repetition to spread word of existence
◉ Owned, paid, and earned media constitute three distinct media
channels for digital marketers.
Drag and drop each example of digital media to the media channel it
represents. Answer: Owned: website, social media account, blog
Earned: WOM Promo, mentions, reviews
Paid: Display Ads, Social Media Ads, Retargeting
,◉ Traditional marketing activities include direct marketing,
broadcast advertising, and referrals.
Drag and drop each example of traditional marketing to the
marketing strategy it represents. Answer: Direct: Mailings and
brochures, flyers, coupons
Broadcast: product placement, program sponsorship, cinema advert
Referral: Fidelity cards, discounts for sponsorships, WOM
◉ Traditional and digital marketing often work most effectively
together but there are distinct differences.
Drag and drop each characteristic to the form of marketing it best
represents. Answer: Traditional: outbound, mass, passive audience,
one-to-many
Digital: individua;, active audience, inbound, one-to-one
◉ Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?
Choose ONE of the following: Answer: Iterate
, ◉ Understanding the relationship between key digital channels and
the potential business opportunities they can help unlock is central
to any digital strategy.
Drag and drop each online business goal to the digital channel that
can best support it. Answer: Content Marketing - Improves brand
personality and likability
SEO- Increases the visibility and searchability of online assets
Social Media - Creates visibility and interactivity with an audience
PPC - Drives interested audiences to a site4
◉ What elements of a SMART objective are illustrated in the
following statement?
In order to establish myself as a digital marketing expert, I will
complete a diploma in digital marketing.
Choose TWO of the following: Answer: Measureable & Specific
◉ Understanding the relationship between different types of
audience research data is key to developing audience insights.
Match each set of examples to the type of audience research data
they represent. Answer: Demographics - Social, geographical, and
financial
