WH Framework
University of Phoenix
ACC/543
WH Framework
W – WHO (Stakeholders):
Consumers
Owners or investors
Management
Employees
Future generations
H – HOW (Guidelines):
Universalization
Values:
Security
Efficiency
The stakeholders that Trzaska catered to were consumers, management, employees, and
future generations because he informed management that his team would not be able to file
patents that they did not believe in good faith were patentable. And this, in turn, affected his and
his team’s careers and continued employment at L’Oreal. The stakeholders that L’Oreal USA
catered to was the owners or French parent company, L’Oreal S. A. because it had enacted a
global quota of patent each regional office had to file each year and enacted a rule to increase
the quality of patent applications file with the US Patent and Trademark Office (USPTO).
However, the second rule led to a decrease in the number of patents that could be filed with the
USPTO.