PRSA APR ACTUAL QUESTIONS AND
ANSWERS FULL SOLUTION STUDY GUIDE
●● Representative sample
Answer: Number needed to be representative of the universe. Any
universe that is 100,000 or more requires a sample of 384
●● 10-K
Answer: Annual Report must file 60 days after close of companies fiscal
year
●● 10-Q
Answer: Quarterly financial Report containing unaudited data-filed 35
days after close of first three fiscal quarters
●● 95% Confidence level
Answer: If the same survey were given repeatedly 95% of the time the
results would be the same, falling within the same margin of error
●● 8-K
Answer: information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a reporter
questions for information that has not been issued publicly. Publically
,traded organization and/or regulated. Mnemonic: "kant" wait-
information
●● Margin of error
Answer: The range, plus or minus, within which results can vary (the
larger the sample the lower the margin of error)
●● Proxy Statement (Form Def 14A)
Answer: invitation or agenda at for shareholders to advertise the annual
meeting. Can cover-proposals for new board members, directors or
executives' salaries, bonus and option plans for directors, and
declarations by company management.
●● Benchmark Survey
Answer: Survey that is taken of a large target audience prior to a
campaign. Research after campaign can be measured against this
●● Cluster Sample
Answer: People who are grouped or clustered by something they have in
common
●● Content analysis
Answer: Study of publications, print and electronic media reports to
measure and evaluate news coverage of an organization, its people or
, activities. Attempt to objectively code and describe the content of
communication.
●● Depth interviews
Answer: One-on-one interviews with key respondents
●● Focus group
Answer: Informal give-and-take sessions in a controlled environment
with a small group of people.(Qualitative)
●● Formal methods
Answer: Research that includes the systematic gathering of scientifically
measurable data from representative. samples. Mail survey, telephone
survey (Quantitative)
●● Informal methods
Answer: Exploratory research that is not gathered from scientifically
represented samples (focus groups, key influencers, letters/complaints
received
●● Regulation Fair Disclosure (2000)
Answer: all publicly traded companies disclose material information to
all investors at the same time (at all levels)
ANSWERS FULL SOLUTION STUDY GUIDE
●● Representative sample
Answer: Number needed to be representative of the universe. Any
universe that is 100,000 or more requires a sample of 384
●● 10-K
Answer: Annual Report must file 60 days after close of companies fiscal
year
●● 10-Q
Answer: Quarterly financial Report containing unaudited data-filed 35
days after close of first three fiscal quarters
●● 95% Confidence level
Answer: If the same survey were given repeatedly 95% of the time the
results would be the same, falling within the same margin of error
●● 8-K
Answer: information that needs to be public documented through the
SEC-a news release can be qualified. Can triggered by a reporter
questions for information that has not been issued publicly. Publically
,traded organization and/or regulated. Mnemonic: "kant" wait-
information
●● Margin of error
Answer: The range, plus or minus, within which results can vary (the
larger the sample the lower the margin of error)
●● Proxy Statement (Form Def 14A)
Answer: invitation or agenda at for shareholders to advertise the annual
meeting. Can cover-proposals for new board members, directors or
executives' salaries, bonus and option plans for directors, and
declarations by company management.
●● Benchmark Survey
Answer: Survey that is taken of a large target audience prior to a
campaign. Research after campaign can be measured against this
●● Cluster Sample
Answer: People who are grouped or clustered by something they have in
common
●● Content analysis
Answer: Study of publications, print and electronic media reports to
measure and evaluate news coverage of an organization, its people or
, activities. Attempt to objectively code and describe the content of
communication.
●● Depth interviews
Answer: One-on-one interviews with key respondents
●● Focus group
Answer: Informal give-and-take sessions in a controlled environment
with a small group of people.(Qualitative)
●● Formal methods
Answer: Research that includes the systematic gathering of scientifically
measurable data from representative. samples. Mail survey, telephone
survey (Quantitative)
●● Informal methods
Answer: Exploratory research that is not gathered from scientifically
represented samples (focus groups, key influencers, letters/complaints
received
●● Regulation Fair Disclosure (2000)
Answer: all publicly traded companies disclose material information to
all investors at the same time (at all levels)
