PRSA APR LATEST EXAMS SCRIPT QUESTIONS
AND ANSWERS SURE A+
✔✔Marketing - ✔✔Identifying human needs and wants and satisfying them in exchange
for something of value
✔✔Media Relations - ✔✔Mutually beneficial associations between publicists or public
relations professionals and journalists as a condition for reaching audiences with
messages of news or features of interest (publicity). The function includes both seeking
publicity for an organization and responding to queries from journalists about the
organization. Maintaining up-to-date lists of media contacts and a knowledge of media
audience interests are critical to media relations.
✔✔Press Agentry - ✔✔Creating stories and events to attract attention and gain public
notice.
✔✔Propoganda - ✔✔Messages designed to shape perceptions or motivate actions that
an organization wants usually associated with lies and deceit.
✔✔Propaganda Devices - ✔✔Glittering generalities (broad statements)
Name calling (Vilify opponents.)
Transfer (guilt by association)
Bandwagon (Everybody's doing it.)
Plain folks (anti-elitism)
Testimonials (Cite a celebrity, an authority figure or "plain folks" to endorse a cause.)
Card stacking (one-sided arguments)
✔✔Public Affairs - ✔✔builds and maintains mutually beneficial governmental and
community relations. And, PR practiced by the military and governmental agencies due
to the Gillett Amendment
, ✔✔Reactive Public Relations - ✔✔Response to crises and putting out fires defensively
rather than initiating programs. Reactive public relations is practiced in various degrees.
Some situations require implementation of an organization's crisis plan.
✔✔Relationship - ✔✔A connection between entities
✔✔Reputation Management - ✔✔Messages to influence what key publics think about
an organization
✔✔Special Events - ✔✔stimulating an interest in a person, product, or org by means of
focused "happenings" as well as other activities designed to encourage interacting with
publics and listening to them
✔✔Uncontrolled communications channels - ✔✔Message-delivery methods not under
control of the company: External websites, newspapers, externally produced blogs and
social media, externally developed stories.
✔✔Issues Management - ✔✔The proactive process of anticipating, identifying,
evaluating and responding to
public policy issues that affect organizations and their publics now and in the future.
✔✔Lobbying - ✔✔The specialized area of public relations that fosters and maintains
relations with a government or
its officials for the primary purpose of influencing legislation and regulation.
✔✔Press Agentry - ✔✔Creating newsworthy stories and events to attract media
attention and gain public notice
(although not all this attention may be positive).
✔✔Propoganda - ✔✔Messages specifically designed to shape perceptions or motivate
actions that an organization
wants.
✔✔Propoganda devices - ✔✔Glittering generalities (broad statements)
• Name calling (Vilify opponents.)
• Transfer (guilt or credit by association)
• Bandwagon (Everybody's doing it.)
• Plain folks (anti-elitism, speaker presents as an "average person.")
• Testimonials (Cite a celebrity, an authority figure or "plain folks" to endorse a cause.)
• Card stacking (one-sided arguments)
✔✔Public - ✔✔Any group of people tied together by some common factor or interest.
✔✔Publicity - ✔✔Information from an outside source that is used by news organizations
because it has news value.
AND ANSWERS SURE A+
✔✔Marketing - ✔✔Identifying human needs and wants and satisfying them in exchange
for something of value
✔✔Media Relations - ✔✔Mutually beneficial associations between publicists or public
relations professionals and journalists as a condition for reaching audiences with
messages of news or features of interest (publicity). The function includes both seeking
publicity for an organization and responding to queries from journalists about the
organization. Maintaining up-to-date lists of media contacts and a knowledge of media
audience interests are critical to media relations.
✔✔Press Agentry - ✔✔Creating stories and events to attract attention and gain public
notice.
✔✔Propoganda - ✔✔Messages designed to shape perceptions or motivate actions that
an organization wants usually associated with lies and deceit.
✔✔Propaganda Devices - ✔✔Glittering generalities (broad statements)
Name calling (Vilify opponents.)
Transfer (guilt by association)
Bandwagon (Everybody's doing it.)
Plain folks (anti-elitism)
Testimonials (Cite a celebrity, an authority figure or "plain folks" to endorse a cause.)
Card stacking (one-sided arguments)
✔✔Public Affairs - ✔✔builds and maintains mutually beneficial governmental and
community relations. And, PR practiced by the military and governmental agencies due
to the Gillett Amendment
, ✔✔Reactive Public Relations - ✔✔Response to crises and putting out fires defensively
rather than initiating programs. Reactive public relations is practiced in various degrees.
Some situations require implementation of an organization's crisis plan.
✔✔Relationship - ✔✔A connection between entities
✔✔Reputation Management - ✔✔Messages to influence what key publics think about
an organization
✔✔Special Events - ✔✔stimulating an interest in a person, product, or org by means of
focused "happenings" as well as other activities designed to encourage interacting with
publics and listening to them
✔✔Uncontrolled communications channels - ✔✔Message-delivery methods not under
control of the company: External websites, newspapers, externally produced blogs and
social media, externally developed stories.
✔✔Issues Management - ✔✔The proactive process of anticipating, identifying,
evaluating and responding to
public policy issues that affect organizations and their publics now and in the future.
✔✔Lobbying - ✔✔The specialized area of public relations that fosters and maintains
relations with a government or
its officials for the primary purpose of influencing legislation and regulation.
✔✔Press Agentry - ✔✔Creating newsworthy stories and events to attract media
attention and gain public notice
(although not all this attention may be positive).
✔✔Propoganda - ✔✔Messages specifically designed to shape perceptions or motivate
actions that an organization
wants.
✔✔Propoganda devices - ✔✔Glittering generalities (broad statements)
• Name calling (Vilify opponents.)
• Transfer (guilt or credit by association)
• Bandwagon (Everybody's doing it.)
• Plain folks (anti-elitism, speaker presents as an "average person.")
• Testimonials (Cite a celebrity, an authority figure or "plain folks" to endorse a cause.)
• Card stacking (one-sided arguments)
✔✔Public - ✔✔Any group of people tied together by some common factor or interest.
✔✔Publicity - ✔✔Information from an outside source that is used by news organizations
because it has news value.
