AIPMM CPM EXAM - WHOLE COMPLETE 137 Qs
Complete - Vertical A,B,C,D + Answer follows - 137 Questions
Question 1: PMF - Product Management Framework
Answer: Product lifecycle (ProductDevelopment +
Commercialization) stages plus their phases and gates.
Question 2: PMF Benefits (5)
Answer: 1. define common language
Question 3: Prodbok (body of knowledge)
Answer: strategies, methodologies, concepts, terms and activities
that make up the product mynt. and marketing domains as defined
by AIPMM Applies to any product or portfolio, across industries,
throughout each phase ofthe product lifecycle.
Question 4: X-Axis PLC Stages (6)
Answer: 1. New product dev/acquisition2. introduction 3.
growth/maturity/decline 4. withdrawal
Question 5: Axis phases of PLC (7)
Answer: *go/no-go gates between each phasesl. conceive plan
develop
Question 6: Y-Axis Key players on a product team (8)
Answer: 1. Product Manager2. Product Mktg. Manager 3. Project
Manager
Question 7: Y-Axis Knowledge Areas (5)
Answer: 1. Business2. Market 3. Customer 4. Product 5.
Organization
Question 8: Product Life Oycle - PLC
,Answer: Manages stages that products go through
fromdevelopment to withdrawal from market. Helps you take the
right action at the right time Integrates people, data, processes and
business system NewProduct Development + Commercialization
Question 9: Product Life Oycle Characteristics
Answer: 1. Deterrrines if each product has adifferent life cycle 2.
Detervines revenue earned 3. Contributes to strategic marketing
plan
Question 10: Product Life Cycle Benefits
Answer: 1. helps forecast and manage cash flow
Question 11: Product Portfolio
Answer: range of products a company has in development
oravailable for marketplace at one tine Business Portfolio
Question 12: Portfolio Analysis
Answer: tool which helps ngnt. identify and evaluate the
variousbusinesses which make up the company ---PAGE 4---
Strategic Business Unit
Question 13: NewProduct Development (NPD) - Ist half of PMF
Answer: complete process offbringing a new product to market.
Includes first 4 steps - conceive, plan, develop, qualify. For:
Question 14: Key Deliverables in conceive and plan phase (7)
Answer: 1. Strategic Plan2. Competitive analysis 3. Market Trends
Question 15: Key deliverables in Develop and test phase (5)
Answer: 1. Marketing strategy2. Beta program 3. Launch plan
Question 16: Commercialization phases (3) - 2nd half stage of PMF
Answer: 1. launch2. deliver ---PAGE 5--- 3. retire
, Question 17: Comrrercialization Steps w/in PLC (5)
Answer: 1. launch/production2. Growth, Maturity/saturation,
decline 3. withdrawal
Question 18: Launch - phase 1 of commercialization
Answer: process of introducing a newproduct to market.. Gain
awareness analysis =increase fariliarity, expand market share
Question 19: stages of launch (4)
Answer: 1. internal communication
Question 20: Growth - phase 2 of commercialization
Answer: 2nd stage of PLC during which sales are increasing at an
increasing rate, profits areincreasing, and competitors enterthe
market analysis =focus on marketing product inprovement and
product diversification
Question 21: strategies of growth (comrercialization) (5)
Answer: 1. competition = growing2. product = more versions 3.
price =gain share, deal
Question 22: Maturity - phase 3 of commrercialization
Answer: primary goal isto maintain marketshare and extend the
product life cycle. Most profitable stage. analysis = defense of
market share and product modifications necessary
Question 23: strategies of maturity (comrercialization) (5)
Answer: 1. competition = many2. product =full product line 3. price
=defend share, profit
Question 24: Decline - phase 4 of commercialization
Answer: product peaks and begins a downward slide in sales. Not
econorically feasible to continue developing the product.analysis =
Complete - Vertical A,B,C,D + Answer follows - 137 Questions
Question 1: PMF - Product Management Framework
Answer: Product lifecycle (ProductDevelopment +
Commercialization) stages plus their phases and gates.
Question 2: PMF Benefits (5)
Answer: 1. define common language
Question 3: Prodbok (body of knowledge)
Answer: strategies, methodologies, concepts, terms and activities
that make up the product mynt. and marketing domains as defined
by AIPMM Applies to any product or portfolio, across industries,
throughout each phase ofthe product lifecycle.
Question 4: X-Axis PLC Stages (6)
Answer: 1. New product dev/acquisition2. introduction 3.
growth/maturity/decline 4. withdrawal
Question 5: Axis phases of PLC (7)
Answer: *go/no-go gates between each phasesl. conceive plan
develop
Question 6: Y-Axis Key players on a product team (8)
Answer: 1. Product Manager2. Product Mktg. Manager 3. Project
Manager
Question 7: Y-Axis Knowledge Areas (5)
Answer: 1. Business2. Market 3. Customer 4. Product 5.
Organization
Question 8: Product Life Oycle - PLC
,Answer: Manages stages that products go through
fromdevelopment to withdrawal from market. Helps you take the
right action at the right time Integrates people, data, processes and
business system NewProduct Development + Commercialization
Question 9: Product Life Oycle Characteristics
Answer: 1. Deterrrines if each product has adifferent life cycle 2.
Detervines revenue earned 3. Contributes to strategic marketing
plan
Question 10: Product Life Cycle Benefits
Answer: 1. helps forecast and manage cash flow
Question 11: Product Portfolio
Answer: range of products a company has in development
oravailable for marketplace at one tine Business Portfolio
Question 12: Portfolio Analysis
Answer: tool which helps ngnt. identify and evaluate the
variousbusinesses which make up the company ---PAGE 4---
Strategic Business Unit
Question 13: NewProduct Development (NPD) - Ist half of PMF
Answer: complete process offbringing a new product to market.
Includes first 4 steps - conceive, plan, develop, qualify. For:
Question 14: Key Deliverables in conceive and plan phase (7)
Answer: 1. Strategic Plan2. Competitive analysis 3. Market Trends
Question 15: Key deliverables in Develop and test phase (5)
Answer: 1. Marketing strategy2. Beta program 3. Launch plan
Question 16: Commercialization phases (3) - 2nd half stage of PMF
Answer: 1. launch2. deliver ---PAGE 5--- 3. retire
, Question 17: Comrrercialization Steps w/in PLC (5)
Answer: 1. launch/production2. Growth, Maturity/saturation,
decline 3. withdrawal
Question 18: Launch - phase 1 of commercialization
Answer: process of introducing a newproduct to market.. Gain
awareness analysis =increase fariliarity, expand market share
Question 19: stages of launch (4)
Answer: 1. internal communication
Question 20: Growth - phase 2 of commercialization
Answer: 2nd stage of PLC during which sales are increasing at an
increasing rate, profits areincreasing, and competitors enterthe
market analysis =focus on marketing product inprovement and
product diversification
Question 21: strategies of growth (comrercialization) (5)
Answer: 1. competition = growing2. product = more versions 3.
price =gain share, deal
Question 22: Maturity - phase 3 of commrercialization
Answer: primary goal isto maintain marketshare and extend the
product life cycle. Most profitable stage. analysis = defense of
market share and product modifications necessary
Question 23: strategies of maturity (comrercialization) (5)
Answer: 1. competition = many2. product =full product line 3. price
=defend share, profit
Question 24: Decline - phase 4 of commercialization
Answer: product peaks and begins a downward slide in sales. Not
econorically feasible to continue developing the product.analysis =
