Expressiveness function
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Use of products as symbols to demonstrate uniqueness
1. Optimal stimulation level (OSL)
2. Dogmatism
3. Need for uniqueness (NFU)
4. Need for cognition (NFC)
5. Susceptibility to influence
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5 personalities affecting behavior
,Lifestyles
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manifestations of actual patterns of behavior
Highly linked to values & personality
Consumers' activities, interests, and opinions (AIOs)
Global/core values
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strongly held & abstract
Exponential diffusion curve
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A diffusion curve characterized by rapid initial growth.
self-concept
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, The beliefs a person holds about his/her own attributes, and evaluation of
these attributes
Rokeach Value Survey (RVS)
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Measures 19 instrumental & 18 terminal values
functional innovations
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Performance benefits
Divestment ritual
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Ritual enacted at the disposition stage that is designed to wipe away all
traces of our personal meaning in a product.
Clusters
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Use of products as symbols to demonstrate uniqueness
1. Optimal stimulation level (OSL)
2. Dogmatism
3. Need for uniqueness (NFU)
4. Need for cognition (NFC)
5. Susceptibility to influence
Give this one a try later!
5 personalities affecting behavior
,Lifestyles
Give this one a try later!
manifestations of actual patterns of behavior
Highly linked to values & personality
Consumers' activities, interests, and opinions (AIOs)
Global/core values
Give this one a try later!
strongly held & abstract
Exponential diffusion curve
Give this one a try later!
A diffusion curve characterized by rapid initial growth.
self-concept
Give this one a try later!
, The beliefs a person holds about his/her own attributes, and evaluation of
these attributes
Rokeach Value Survey (RVS)
Give this one a try later!
Measures 19 instrumental & 18 terminal values
functional innovations
Give this one a try later!
Performance benefits
Divestment ritual
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Ritual enacted at the disposition stage that is designed to wipe away all
traces of our personal meaning in a product.
Clusters
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