values
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abstract, enduring beliefs about what is right/wrong, important, or
good/bad
out-group
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all other groups
5 dimensions of brand personality - RECSS
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ruggedness, excitement, competence, sophistication, sincerity
word of mouth
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influence delivered verbally from one person to another person or group
of people
value-expressive/identification
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wish to identify with group/person/hero
Seniors
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oldest; tend to be brand loyal; women outnumber men
best predictor of social class in Western culture
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, occupation
who's living at home?
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sandwich generation (baby boomers); boomerang kids (gen Y)
market maven
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a consumer on whom others rely for info about the marketplace in general;
Campbell
Big 5 personality traits - NEACO
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neuroticism, extroversion, agreeableness, conscientiousness, openness to
experience
consumer confidence
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Give this one a try later!
abstract, enduring beliefs about what is right/wrong, important, or
good/bad
out-group
Give this one a try later!
all other groups
5 dimensions of brand personality - RECSS
,Give this one a try later!
ruggedness, excitement, competence, sophistication, sincerity
word of mouth
Give this one a try later!
influence delivered verbally from one person to another person or group
of people
value-expressive/identification
Give this one a try later!
wish to identify with group/person/hero
Seniors
Give this one a try later!
oldest; tend to be brand loyal; women outnumber men
best predictor of social class in Western culture
Give this one a try later!
, occupation
who's living at home?
Give this one a try later!
sandwich generation (baby boomers); boomerang kids (gen Y)
market maven
Give this one a try later!
a consumer on whom others rely for info about the marketplace in general;
Campbell
Big 5 personality traits - NEACO
Give this one a try later!
neuroticism, extroversion, agreeableness, conscientiousness, openness to
experience
consumer confidence
Give this one a try later!
