AMA PCM Advertising, Public Relations and Sales
Promotion Test with all Correct & 100% Verified Answers
|Already Graded A+
The vehicles through which advertising messages are delivered to their intended audiences.
✔Correct Answer-Advertising Media
The basic issues or selling points that an advertiser wishes to include in the advertising
campaign. ✔Correct Answer-Advertising Platform
Promote an advantageous position of a company on an issue or organizations make a request
related to a particular action or behavior ✔Correct Answer-Advocacy Advertisement
A posttest that asks respondents to identify recent ads and provides clues to jog their
memories. ✔Correct Answer-Aided Recall Test
Investigates and monitors all forms of advertising in all media directed toward children young
than 12 & websites for children under 13. ✔Correct Answer-Better Business Bureau (BBB)
Children's Advertising Review Unit
A sum of money to a reseller for each unit bought after an initial promotion deal is over.
✔Correct Answer-Buy-Back Allowance
Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to
purchase the product. ✔Correct Answer-Buying Allowance
Places limits on the amount of commercial content permitted in children's TV programming;
mandates that each TV station provide programming specifically designed to meet the
education/information needs of children 16 & younger ✔Correct Answer-Children's Television
Act (1990)
Analysis of the quality and effectiveness of all communications vehicle ✔Correct Answer-
Communications Audit
The direct or indirect comparison of a good or service to the competition. ✔Correct Answer-
Comparative Advertisements
A form of advertising designed to influence demand for a specific brand. ✔Correct Answer-
Competitive Advertising
A struggle between rivals. ✔Correct Answer-Contest
, Runs steadily through the year and therefore is suited to products and services that are
consumed continually at relatively steady rates and that require a steady level of persuasive or
reminder advertising. ✔Correct Answer-Continuous Advertising Schedule
An arrangement in which the manufacturer and the retailer split the costs of advertising the
manufacturer's brand. ✔Correct Answer-Cooperative Advertising (Dealer Listing)
A mutually beneficial agreement between two or more parties. ✔Correct Answer-Deal
A firm's analysis of the external environment that tracks the evolution of the environmental
trends, sequences of events, or streams of activities. ✔Correct Answer-Environmental
Monitoring
Popular PR tool in support of various activities, usually in the cultural or sports and
entertainment sectors. ✔Correct Answer-Event Sponsorship
Used to increase target's perceived vulnerability but must suggest a clear path to prevention
(response efficacy), suggest easy enactment of the prevention behavior (self-efficacy), and not
induce too much fear. Moderate fear followed by information leads to central route, too much
fear causes dissonance. ✔Correct Answer-Fear Appeal
An advertising schedule implemented in spurts, with periods of heavy advertising followed by
periods of no advertising. ✔Correct Answer-Flighting Advertising Schedule
The series of decisions advertisers make regarding the selection and use of media, allowing the
marketer to optimally and cost-effectively communicate the message to the target audience.
✔Correct Answer-Media Planning
a sales promotion technique that offers consumers a specified amount of money when they
mail in a proof of purchase ✔Correct Answer-Money Refund
A planned event where representatives of the media are invited to an informational meeting
with an enterprise. ✔Correct Answer-News Conference (Press Conference)
The most common publicity-based public relations tool. a short piece of copy publicizing an
event or a product. ✔Correct Answer-News Release (Press Release)
Created for the introductory stage of the product life cycle and tells people what a product is,
what it can do, and where it can be found. ✔Correct Answer-Pioneering Advertisements
A promotional display set up at the retailer's location to build traffic, advertise the product, or
induce impulse buying. ✔Correct Answer-Point-of-Purchase (POP) Materials
Promotion Test with all Correct & 100% Verified Answers
|Already Graded A+
The vehicles through which advertising messages are delivered to their intended audiences.
✔Correct Answer-Advertising Media
The basic issues or selling points that an advertiser wishes to include in the advertising
campaign. ✔Correct Answer-Advertising Platform
Promote an advantageous position of a company on an issue or organizations make a request
related to a particular action or behavior ✔Correct Answer-Advocacy Advertisement
A posttest that asks respondents to identify recent ads and provides clues to jog their
memories. ✔Correct Answer-Aided Recall Test
Investigates and monitors all forms of advertising in all media directed toward children young
than 12 & websites for children under 13. ✔Correct Answer-Better Business Bureau (BBB)
Children's Advertising Review Unit
A sum of money to a reseller for each unit bought after an initial promotion deal is over.
✔Correct Answer-Buy-Back Allowance
Price discount given by a manufacturer to increase the desire of a wholesaler or retailer to
purchase the product. ✔Correct Answer-Buying Allowance
Places limits on the amount of commercial content permitted in children's TV programming;
mandates that each TV station provide programming specifically designed to meet the
education/information needs of children 16 & younger ✔Correct Answer-Children's Television
Act (1990)
Analysis of the quality and effectiveness of all communications vehicle ✔Correct Answer-
Communications Audit
The direct or indirect comparison of a good or service to the competition. ✔Correct Answer-
Comparative Advertisements
A form of advertising designed to influence demand for a specific brand. ✔Correct Answer-
Competitive Advertising
A struggle between rivals. ✔Correct Answer-Contest
, Runs steadily through the year and therefore is suited to products and services that are
consumed continually at relatively steady rates and that require a steady level of persuasive or
reminder advertising. ✔Correct Answer-Continuous Advertising Schedule
An arrangement in which the manufacturer and the retailer split the costs of advertising the
manufacturer's brand. ✔Correct Answer-Cooperative Advertising (Dealer Listing)
A mutually beneficial agreement between two or more parties. ✔Correct Answer-Deal
A firm's analysis of the external environment that tracks the evolution of the environmental
trends, sequences of events, or streams of activities. ✔Correct Answer-Environmental
Monitoring
Popular PR tool in support of various activities, usually in the cultural or sports and
entertainment sectors. ✔Correct Answer-Event Sponsorship
Used to increase target's perceived vulnerability but must suggest a clear path to prevention
(response efficacy), suggest easy enactment of the prevention behavior (self-efficacy), and not
induce too much fear. Moderate fear followed by information leads to central route, too much
fear causes dissonance. ✔Correct Answer-Fear Appeal
An advertising schedule implemented in spurts, with periods of heavy advertising followed by
periods of no advertising. ✔Correct Answer-Flighting Advertising Schedule
The series of decisions advertisers make regarding the selection and use of media, allowing the
marketer to optimally and cost-effectively communicate the message to the target audience.
✔Correct Answer-Media Planning
a sales promotion technique that offers consumers a specified amount of money when they
mail in a proof of purchase ✔Correct Answer-Money Refund
A planned event where representatives of the media are invited to an informational meeting
with an enterprise. ✔Correct Answer-News Conference (Press Conference)
The most common publicity-based public relations tool. a short piece of copy publicizing an
event or a product. ✔Correct Answer-News Release (Press Release)
Created for the introductory stage of the product life cycle and tells people what a product is,
what it can do, and where it can be found. ✔Correct Answer-Pioneering Advertisements
A promotional display set up at the retailer's location to build traffic, advertise the product, or
induce impulse buying. ✔Correct Answer-Point-of-Purchase (POP) Materials
