TIM 304 EXAM 1 QUESTIONS AND ANSWERS ALREADY GRADED A+
LATEST UPDATE GURANTEED PASS!!!!
Will tourism industry continue to exist without the hospitality industry? - (ANSWER)No.
Will hospitality industry continue to exist without tourism industry? - (ANSWER)Yes.
Marketing - (ANSWER)art and science of trying to finding, retaining, growing profitable customers
- Process by which companies create values for customers and build strong customer relationships in
order to capture value from the customers in return
Purpose of marketing - (ANSWER)1) provide value to targeted customers
2) motivate purchase
3) fulfill consumer needs
Marketing means... - (ANSWER)1) Satisfying customer needs
2) Develop products and services that will provide value to solving customers' problems or needs.
3) Build strong customer relationships.
Steps in the marketing process - (ANSWER)1. Understand the marketplace and customer needs and
wants
2. Design a customer-driven marketing strategy
3. Construct an integrated marketing program that delivers superior value
4. Build profitable relationships and create customer delight
5. Capture value from customers to create profits and customer equity
Customer equity - (ANSWER)the discounted lifetime values of all the company's current and potential
customers
Customer value - (ANSWER)the benefits that the customer gains from owning/using the product
,TIM 304 EXAM 1 QUESTIONS AND ANSWERS ALREADY GRADED A+
LATEST UPDATE GURANTEED PASS!!!!
What can hotels do to create customer value? - (ANSWER)Amenities (free wifi)
Juice & lei at welcoming
Customer expectations are based on... - (ANSWER)1) past buying experiences
2) opinions of friends
3) market information
Marketing Management - (ANSWER)The art and science of choosing target markets and building
profitable relationships with them.
Marketing Manager - (ANSWER)A person who is involved in
1) marketing analysis
2) planning
3) implementation
4) control activities
Value proposition - (ANSWER)Set of benefits or values it promises to deliver to customers to satisfy their
needs.
Why should I buy your brand rather than a competitor's?
Customer orientation - (ANSWER)the purpose of a business is to create and maintain profitable
customers
Marketing concepts - (ANSWER)To understand needs and wants to fulfill customer satisfaction
, TIM 304 EXAM 1 QUESTIONS AND ANSWERS ALREADY GRADED A+
LATEST UPDATE GURANTEED PASS!!!!
Service culture - (ANSWER)A system of values and beliefs in an organization that reinforces the idea that
providing the customer with quality service is the principal concern of the business.
Four characteristics of services - (ANSWER)intangibility, inseparability, variability, perishability
Intangibility - (ANSWER)services cannot be seen, tasted, felt, heard, or smelled before purchase
Inseparability - (ANSWER)Hospitality products are first sold and then produced and consumed at the
same time
Variability - (ANSWER)quality of services depends on who provides them and when, where, and how.
Causes the biggest barrier for customer satisfaction
Steps to reduce variability - (ANSWER)1) Invest in good hiring and training procedures
2) standardize the service-performance process
3) monitor customer satisfaction
Perishability - (ANSWER)Services cannot be stored
The Service-Profit Chain - (ANSWER)links service firm profit with employee and customer satisfaction
Types of marketing - (ANSWER)1) Internal marketing
2) Service marketing
3) Interactive marketing
LATEST UPDATE GURANTEED PASS!!!!
Will tourism industry continue to exist without the hospitality industry? - (ANSWER)No.
Will hospitality industry continue to exist without tourism industry? - (ANSWER)Yes.
Marketing - (ANSWER)art and science of trying to finding, retaining, growing profitable customers
- Process by which companies create values for customers and build strong customer relationships in
order to capture value from the customers in return
Purpose of marketing - (ANSWER)1) provide value to targeted customers
2) motivate purchase
3) fulfill consumer needs
Marketing means... - (ANSWER)1) Satisfying customer needs
2) Develop products and services that will provide value to solving customers' problems or needs.
3) Build strong customer relationships.
Steps in the marketing process - (ANSWER)1. Understand the marketplace and customer needs and
wants
2. Design a customer-driven marketing strategy
3. Construct an integrated marketing program that delivers superior value
4. Build profitable relationships and create customer delight
5. Capture value from customers to create profits and customer equity
Customer equity - (ANSWER)the discounted lifetime values of all the company's current and potential
customers
Customer value - (ANSWER)the benefits that the customer gains from owning/using the product
,TIM 304 EXAM 1 QUESTIONS AND ANSWERS ALREADY GRADED A+
LATEST UPDATE GURANTEED PASS!!!!
What can hotels do to create customer value? - (ANSWER)Amenities (free wifi)
Juice & lei at welcoming
Customer expectations are based on... - (ANSWER)1) past buying experiences
2) opinions of friends
3) market information
Marketing Management - (ANSWER)The art and science of choosing target markets and building
profitable relationships with them.
Marketing Manager - (ANSWER)A person who is involved in
1) marketing analysis
2) planning
3) implementation
4) control activities
Value proposition - (ANSWER)Set of benefits or values it promises to deliver to customers to satisfy their
needs.
Why should I buy your brand rather than a competitor's?
Customer orientation - (ANSWER)the purpose of a business is to create and maintain profitable
customers
Marketing concepts - (ANSWER)To understand needs and wants to fulfill customer satisfaction
, TIM 304 EXAM 1 QUESTIONS AND ANSWERS ALREADY GRADED A+
LATEST UPDATE GURANTEED PASS!!!!
Service culture - (ANSWER)A system of values and beliefs in an organization that reinforces the idea that
providing the customer with quality service is the principal concern of the business.
Four characteristics of services - (ANSWER)intangibility, inseparability, variability, perishability
Intangibility - (ANSWER)services cannot be seen, tasted, felt, heard, or smelled before purchase
Inseparability - (ANSWER)Hospitality products are first sold and then produced and consumed at the
same time
Variability - (ANSWER)quality of services depends on who provides them and when, where, and how.
Causes the biggest barrier for customer satisfaction
Steps to reduce variability - (ANSWER)1) Invest in good hiring and training procedures
2) standardize the service-performance process
3) monitor customer satisfaction
Perishability - (ANSWER)Services cannot be stored
The Service-Profit Chain - (ANSWER)links service firm profit with employee and customer satisfaction
Types of marketing - (ANSWER)1) Internal marketing
2) Service marketing
3) Interactive marketing
