Social Media Marketing Certification Exam
Latest Rated A+ Hubspot
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant countries.
2. Users have the best customer service experiences in social media.
3. Social media is a one-to-one medium you can use to market in a direct, human
way.
4. Social media has better advertising options than traditional media. - ANS-Social
media is a one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of
information do you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth - ANS-Psychographics
What is a vanity metric?
1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular your company is
3. A surface-level metric that doesn't correlate with your business success - ANS-A
surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
1. True
2. False - ANS-True
Which KPI will executives be more responsive to?
1. Reach
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) - ANS-Return on investment (ROI)
Why should you start planning the structure of your team by looking at business
goals?
1. To help you determine what channels and content you'll need and the staffing to
make it happen.
,2. To know if advertising is a priority so you can allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of people are obstacles
that you'll need to overcome. - ANS-To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about when planning how
to structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. - ANS-Gather industry data to support
your goal.
True or false? You should develop your social media budget before you create your
social media plan.
1. True
2. False - ANS-False
What did Simon Sinek recommend you do to get people to buy in to your products
or ideas?
1. Be clear about all the features so that the customer is not confused.
2. Outline all the steps you're planning on taking to make sure that the
product/project meets the customer's needs.
3. Explain to the customer why they need what you're selling.
4. Tell them how your product/project has worked for other types of people or
companies. - ANS-Explain to the customer why they need what you're selling.
Social media listening can help ______.
1. your marketing research team only
2. your sales team find opportunities
3. your product team learn from feedback
4. the people in all parts of your organization do their jobs better - ANS-the people
in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear understanding of
your _______.
1. buyer persona
2. advertising budget
3. team dynamic
4. promotion schedule - ANS-Buyer persona
Which of the below statements about social listening is true?
, 1. It gives you the opportunity to measure the performance of your social media.
2. It can ruin your reputation.
3. It can help you monetize your services.
4. It can help you filter messages so your customer service staff doesn't have to
deal with them directly. - ANS-It gives you the opportunity to measure the
performance of your social media.
Why would you want to identify who your brand superfans are and reward them?
1. You can measure the results from social marketing campaigns when influencers
participate.
2. People are more likely to purchase a product if a friend or someone they admire
mentions it in social media.
3. You can learn a lot about how influencers work with your competition.
4. It will help you know what content performs best on a social network. - ANS-
People are more likely to purchase a product if a friend or someone they admire
mentions it in social media.
True or false? When starting out, make sure you are engaging with customers on
every single social media channel.
1. True
2. False - ANS-False
To be a part of the social conversation, you don't necessarily have to be the subject
of it.
1. True
2. False - ANS-True
The following are all ways that social media monitoring can benefit your business,
except:
1. Supporting existing customers by answering questions about your product or
service
2. Listening and centralizing social conversations about an ongoing marketing
campaign
3. Measuring the performance of your latest email marketing campaign
4. informing your recruiting efforts to help align job descriptions with candidate
expectations - ANS-Measuring the performance of your latest email marketing
campaign
Inbound is all about being ________-centric, not competitor-centric.
1. employee
2. shareholder
3. customer
4. brand - ANS-Customer
Latest Rated A+ Hubspot
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant countries.
2. Users have the best customer service experiences in social media.
3. Social media is a one-to-one medium you can use to market in a direct, human
way.
4. Social media has better advertising options than traditional media. - ANS-Social
media is a one-to-one medium you can use to market in a direct, human way.
When you dig deeper into the development of your buyer persona, what type of
information do you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
4. Word of mouth - ANS-Psychographics
What is a vanity metric?
1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular your company is
3. A surface-level metric that doesn't correlate with your business success - ANS-A
surface-level metric that doesn't correlate with your business success
True or false? Follower count is often considered to be a vanity metric.
1. True
2. False - ANS-True
Which KPI will executives be more responsive to?
1. Reach
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) - ANS-Return on investment (ROI)
Why should you start planning the structure of your team by looking at business
goals?
1. To help you determine what channels and content you'll need and the staffing to
make it happen.
,2. To know if advertising is a priority so you can allocate enough funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of people are obstacles
that you'll need to overcome. - ANS-To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about when planning how
to structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. - ANS-Gather industry data to support
your goal.
True or false? You should develop your social media budget before you create your
social media plan.
1. True
2. False - ANS-False
What did Simon Sinek recommend you do to get people to buy in to your products
or ideas?
1. Be clear about all the features so that the customer is not confused.
2. Outline all the steps you're planning on taking to make sure that the
product/project meets the customer's needs.
3. Explain to the customer why they need what you're selling.
4. Tell them how your product/project has worked for other types of people or
companies. - ANS-Explain to the customer why they need what you're selling.
Social media listening can help ______.
1. your marketing research team only
2. your sales team find opportunities
3. your product team learn from feedback
4. the people in all parts of your organization do their jobs better - ANS-the people
in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear understanding of
your _______.
1. buyer persona
2. advertising budget
3. team dynamic
4. promotion schedule - ANS-Buyer persona
Which of the below statements about social listening is true?
, 1. It gives you the opportunity to measure the performance of your social media.
2. It can ruin your reputation.
3. It can help you monetize your services.
4. It can help you filter messages so your customer service staff doesn't have to
deal with them directly. - ANS-It gives you the opportunity to measure the
performance of your social media.
Why would you want to identify who your brand superfans are and reward them?
1. You can measure the results from social marketing campaigns when influencers
participate.
2. People are more likely to purchase a product if a friend or someone they admire
mentions it in social media.
3. You can learn a lot about how influencers work with your competition.
4. It will help you know what content performs best on a social network. - ANS-
People are more likely to purchase a product if a friend or someone they admire
mentions it in social media.
True or false? When starting out, make sure you are engaging with customers on
every single social media channel.
1. True
2. False - ANS-False
To be a part of the social conversation, you don't necessarily have to be the subject
of it.
1. True
2. False - ANS-True
The following are all ways that social media monitoring can benefit your business,
except:
1. Supporting existing customers by answering questions about your product or
service
2. Listening and centralizing social conversations about an ongoing marketing
campaign
3. Measuring the performance of your latest email marketing campaign
4. informing your recruiting efforts to help align job descriptions with candidate
expectations - ANS-Measuring the performance of your latest email marketing
campaign
Inbound is all about being ________-centric, not competitor-centric.
1. employee
2. shareholder
3. customer
4. brand - ANS-Customer
