Appeal - Answers attractive power of arousing a sympathetic, stimulated response from the audience
Appropriateness - Answers a topic that is especially suitable or compatible with your audience's
interest, expectations, norms, or customs.
Ability - Answers natural aptitude or acquired proficiency to be able to perform
thesis statement - Answers short, specific sentence capturing the central idea of your speech
rhetorical situation - Answers three elements: the set of expectations inherent in the context,
audience, and the purpose of your speech or presentation.
organizing principle - Answers core assumption around which everything else is arranged, depends
on the subject matter, the rhetorical situation, and many other factors, including your preference as
speaker.
Exposition - Answers public exhibition or display, often expressing a complex topic in a way that
makes the relationships and content clear
Interpretation - Answers adapting the information to communicate a message, perspective, or
agenda
Bias - Answers unreasoned or not-well-thought-out judgment
point of view - Answers your perception of an idea or concept from your previous experience and
understanding
orality - Answers The quality of being spoken or verbally communicated
primary orality - Answers thought and its verbal expression within cultures "totally untouched by any
knowledge of writing or print".
Relevance - Answers the information applies, relates, or has significance to the listener
Framing - Answers placing an imaginary set of boundaries around a story, of what is included and
omitted, influencing the story itself
Gatekeeping - Answers a process of determining what news, information, or entertainment will reach
a mass audience
agenda setting - Answers selecting what the audience will see and hear and in what order
Fallacies - Answers false logic
Adoption - Answers speaker wants to persuade the audience to take on a new way of thinking, or
adopt a new idea
Discontinuance - Answers speaker persuading the audience to stop doing something what they have
been doing, such as smoking
Deterrence - Answers call action that focuses on persuading audience not to start something if they
haven't already started
continuance - Answers speaker aims to persuade the audience to continue doing what they have
been doing, such as reelect a candidate, keep buying product, or staying in school to get an education.
cultural value system - Answers what you value and pay attention to
Ethnocentrism - Answers you go beyond pride in your culture, heritage or background and hold the
"conviction that (you) know more and are better than those of different cultures"
Emotional resistance - Answers getting tired, often to the point of rejection, of hearing messages that
attempt to elicit an emotional response
elevator speech - Answers presentation that persuades the listener in less than thirty seconds, or
around a hundred words