MKTG 451 CH 6 AND 12 EXAM 94 QUESTIONS WITH
VERIFIED ANSWERS
__________ refers to the strategic combination of the four basic marketing mix
elements.
a.
The marketing plan
d.
The strategic mix
b.
The marketing program
e.
Implementation
c.
Strategic control - CORRECT ANSWER the marketing program
Most firms today compete in mature markets characterized by commoditization.
In these cases, the __________ typically becomes incapable of differentiating the
product offering from those of the competition.
a.
extended product
d.
experiential products
b.
core product
,e.
tangible products
c.
supplemental products - CORRECT ANSWER core product
Although the product is at the heart of the marketing program, it is important to
remember that product offerings in and of themselves have little value to
customers. An offering's real value comes from:
a.
its superiority to competing products.
b.
its ability to further the image of the organization.
c.
its value (good quality at a low price).
d.
its ability to deliver benefits that solve a customer's problems.
e.
it’s easy of use and convenience. - CORRECT ANSWER its ability to deliver benefits
that solve a customer's problems.
Mallory is an avid collector of antiques. In fact, she spends practically every
weekend traveling to small towns and antique shops in search of unique antique
treasures. For Mallory, antiques are a perfect example of a:
a.
convenience product.
,d.
influential product.
b.
shopping product.
e.
specialty product.
c.
supplemental product. - CORRECT ANSWER specialty product
Which of the following is the best example of an unsought product?
a.
gasoline
d.
luxury products
b.
clothing
e.
insurance
c.
antiques - CORRECT ANSWER insurance
For laptop computers, processor chips, memory chips, and hard drives are
examples of __________ because they are finished items that become a part of
the computer after assembly.
, a.
raw materials
d.
component parts
b.
process materials
e.
specialty products
c.
installations - CORRECT ANSWER component parts
Firestone carefully watches the automotive market to ascertain the demand for
cars, SUVs, and trucks. Firestone does this because the demand for its products is
dependent on the demand for automobiles. This situation describes __________.
a.
synergistic demand
d.
product line demand
b.
shopping demand
e.
price elasticity
c.
derived demand - CORRECT ANSWER derived demand
VERIFIED ANSWERS
__________ refers to the strategic combination of the four basic marketing mix
elements.
a.
The marketing plan
d.
The strategic mix
b.
The marketing program
e.
Implementation
c.
Strategic control - CORRECT ANSWER the marketing program
Most firms today compete in mature markets characterized by commoditization.
In these cases, the __________ typically becomes incapable of differentiating the
product offering from those of the competition.
a.
extended product
d.
experiential products
b.
core product
,e.
tangible products
c.
supplemental products - CORRECT ANSWER core product
Although the product is at the heart of the marketing program, it is important to
remember that product offerings in and of themselves have little value to
customers. An offering's real value comes from:
a.
its superiority to competing products.
b.
its ability to further the image of the organization.
c.
its value (good quality at a low price).
d.
its ability to deliver benefits that solve a customer's problems.
e.
it’s easy of use and convenience. - CORRECT ANSWER its ability to deliver benefits
that solve a customer's problems.
Mallory is an avid collector of antiques. In fact, she spends practically every
weekend traveling to small towns and antique shops in search of unique antique
treasures. For Mallory, antiques are a perfect example of a:
a.
convenience product.
,d.
influential product.
b.
shopping product.
e.
specialty product.
c.
supplemental product. - CORRECT ANSWER specialty product
Which of the following is the best example of an unsought product?
a.
gasoline
d.
luxury products
b.
clothing
e.
insurance
c.
antiques - CORRECT ANSWER insurance
For laptop computers, processor chips, memory chips, and hard drives are
examples of __________ because they are finished items that become a part of
the computer after assembly.
, a.
raw materials
d.
component parts
b.
process materials
e.
specialty products
c.
installations - CORRECT ANSWER component parts
Firestone carefully watches the automotive market to ascertain the demand for
cars, SUVs, and trucks. Firestone does this because the demand for its products is
dependent on the demand for automobiles. This situation describes __________.
a.
synergistic demand
d.
product line demand
b.
shopping demand
e.
price elasticity
c.
derived demand - CORRECT ANSWER derived demand
