WGUC201 Business Acumen Exam
QUESTIONS AND VERIFIED CORRECT
ANSWERS GRADED A+ LATEST 100%
GUARANTEED PASS
Which marketing tool is often used to build effective relationship marketing campaigns?
A. Affinity programs
B. Logistics
C. Distribution strategies
D. Product mix - CORRECT ANSWER-A. Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact?
A. Advertising
B. Personal selling
C. Sales promotion
D. Sponsorships - CORRECT ANSWER-B. Personal selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers
,A. Target market
B. Product gross margin target
C. Sales revenue goals
D. Product specifications
E. Plan implementation timeline - CORRECT ANSWER-A. Target market
C. Sales revenue goals
E. Plan implementation timeline
Which three characteristics are measured in demographic segmentation? Choose 3 answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size - CORRECT ANSWER-A. Race and ethnicity
C. Income
E. Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers
A. A group or committee often makes decisions.
B. Purchasers follow an ad hoc process.
C. Purchasers often invite selected providers to bid on a purchase.
D. Buyers treat each buying decision independently.
E. Buyers face organizational influences that affect their own preferences. - CORRECT ANSWER-
A. A group or committee often makes decisions.
,C. Purchasers often invite selected providers to bid on a purchase.
E. Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product? Choose 3
answers
A. Priced high
B. Priced low
C. Purchased frequently
D. Purchased infrequently
E. Available from a large number of retailers
F. Available from a small number of retail outlets - CORRECT ANSWER-A. Priced high
D. Purchased infrequently
F. Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers
A. Capital products bought with budgeted funds
B. Accessories to primary products
C. Component parts of primary products
D. Consumable supplies - CORRECT ANSWER-B. Accessories to primary products
D. Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.In which three product life cycle extension strategies did this company
engage? Choose 3 answers
, A. Increasing the frequency of shopper visits
B. Adding new users
C. Re-branding the product
D. Increasing frequency of use
E. Finding new uses for the product - CORRECT ANSWER-B. Adding new users
D. Increasing frequency of use
E. Finding new uses for the product
What are three qualities of strong brand equity? Choose 3 answers
A. Awareness
B. Loyalty
C. Favorable images
D. Trademark
E, Cost-based pricing - CORRECT ANSWER-A. Awareness
B. Loyalty
C. Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.Which stage of brand loyalty is this customer in?
A. Brand equity
B. Brand insistence
C. Brand preference
D. Brand recognition - CORRECT ANSWER-C. Brand preference
QUESTIONS AND VERIFIED CORRECT
ANSWERS GRADED A+ LATEST 100%
GUARANTEED PASS
Which marketing tool is often used to build effective relationship marketing campaigns?
A. Affinity programs
B. Logistics
C. Distribution strategies
D. Product mix - CORRECT ANSWER-A. Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact?
A. Advertising
B. Personal selling
C. Sales promotion
D. Sponsorships - CORRECT ANSWER-B. Personal selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers
,A. Target market
B. Product gross margin target
C. Sales revenue goals
D. Product specifications
E. Plan implementation timeline - CORRECT ANSWER-A. Target market
C. Sales revenue goals
E. Plan implementation timeline
Which three characteristics are measured in demographic segmentation? Choose 3 answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size - CORRECT ANSWER-A. Race and ethnicity
C. Income
E. Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers
A. A group or committee often makes decisions.
B. Purchasers follow an ad hoc process.
C. Purchasers often invite selected providers to bid on a purchase.
D. Buyers treat each buying decision independently.
E. Buyers face organizational influences that affect their own preferences. - CORRECT ANSWER-
A. A group or committee often makes decisions.
,C. Purchasers often invite selected providers to bid on a purchase.
E. Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product? Choose 3
answers
A. Priced high
B. Priced low
C. Purchased frequently
D. Purchased infrequently
E. Available from a large number of retailers
F. Available from a small number of retail outlets - CORRECT ANSWER-A. Priced high
D. Purchased infrequently
F. Available from a small number of retail outlets
With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers
A. Capital products bought with budgeted funds
B. Accessories to primary products
C. Component parts of primary products
D. Consumable supplies - CORRECT ANSWER-B. Accessories to primary products
D. Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
insect repellent as well.In which three product life cycle extension strategies did this company
engage? Choose 3 answers
, A. Increasing the frequency of shopper visits
B. Adding new users
C. Re-branding the product
D. Increasing frequency of use
E. Finding new uses for the product - CORRECT ANSWER-B. Adding new users
D. Increasing frequency of use
E. Finding new uses for the product
What are three qualities of strong brand equity? Choose 3 answers
A. Awareness
B. Loyalty
C. Favorable images
D. Trademark
E, Cost-based pricing - CORRECT ANSWER-A. Awareness
B. Loyalty
C. Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead.Which stage of brand loyalty is this customer in?
A. Brand equity
B. Brand insistence
C. Brand preference
D. Brand recognition - CORRECT ANSWER-C. Brand preference
