WGU Business Acumen C201 - ch12 Exam
QUESTIONS AND VERIFIED CORRECT
ANSWERS GRADED A+ LATEST 100%
GUARANTEED PASS
Selecting an effective brand name - CORRECT ANSWER-Products are identified by brands, brand
names, and trademarks. Good brands are easy to pronounce, recognize, and remember. They
should also convey the right image to the buyer and be legally protectable.
Brand categories - CORRECT ANSWER-A brand offered and promoted by a manufacturer is
known as a manufacturer's (or national) brand. A private (or store) brand identifies a product
that is not linked to the manufacturer but instead carries a wholesaler's or retailer's label. A
family brand is a single brand name used for several related products. An individual branding
strategy gives each product within a line a different name.
Brand loyalty - CORRECT ANSWER-The three levels of brand loyalty are brand recognition, brand
preference, and brand insistence.
Brand equity - CORRECT ANSWER-A highly respected and widely recognized brand name gives a
brand added value, known as brand equity.
Packages - CORRECT ANSWER-Packaging affects the durability, image, and convenience of an
item and contributes to product identification.
Labeling - CORRECT ANSWER-Labeling must meet federal laws requiring companies to provide
enough information to allow consumers to make value comparisons. The Universal Product
Code (UPC), the bar code read by optical scanners, simplifies and speeds retail transactions and
helps with controlling inventory.
, Distribution strategy - CORRECT ANSWER-Deals with the marketing activities and institutions
involved in getting the right good or service to the firm's customers.
Distribution channels - CORRECT ANSWER-Marketers can choose either a direct distribution
channel, which carries goods directly from producer to consumer or business user, or
distribution channels that involve several different marketing intermediaries. No one channel
suits every product but instead depends on the circumstances of the market and on customer
needs.
Direct distribution - CORRECT ANSWER-The shortest and simplest means of connecting
producers and customers. Goods are moved directly from producer to consumer. This is
common in the business-to-business (B2B) markets or with complex or expensive products.
Marketing intermediaries - CORRECT ANSWER-Also known as middlemen, includes wholesalers
and retailers.
Manufacturer-owned wholesaling
intermediaries - CORRECT ANSWER-Company-owned facilities that control distribution or
customer service. They include sales branches or sales offices.
Independent wholesaling
intermediaries - CORRECT ANSWER-A business that represents a number of different
manufacturers and makes sales calls on retailers, manufacturers, and other business accounts.
Examples include either merchant wholesalers or agents and brokers.
Retailer-owned cooperatives and
buying offices - CORRECT ANSWER-Retailers that have banded together to form their own
wholesaling organizations.
QUESTIONS AND VERIFIED CORRECT
ANSWERS GRADED A+ LATEST 100%
GUARANTEED PASS
Selecting an effective brand name - CORRECT ANSWER-Products are identified by brands, brand
names, and trademarks. Good brands are easy to pronounce, recognize, and remember. They
should also convey the right image to the buyer and be legally protectable.
Brand categories - CORRECT ANSWER-A brand offered and promoted by a manufacturer is
known as a manufacturer's (or national) brand. A private (or store) brand identifies a product
that is not linked to the manufacturer but instead carries a wholesaler's or retailer's label. A
family brand is a single brand name used for several related products. An individual branding
strategy gives each product within a line a different name.
Brand loyalty - CORRECT ANSWER-The three levels of brand loyalty are brand recognition, brand
preference, and brand insistence.
Brand equity - CORRECT ANSWER-A highly respected and widely recognized brand name gives a
brand added value, known as brand equity.
Packages - CORRECT ANSWER-Packaging affects the durability, image, and convenience of an
item and contributes to product identification.
Labeling - CORRECT ANSWER-Labeling must meet federal laws requiring companies to provide
enough information to allow consumers to make value comparisons. The Universal Product
Code (UPC), the bar code read by optical scanners, simplifies and speeds retail transactions and
helps with controlling inventory.
, Distribution strategy - CORRECT ANSWER-Deals with the marketing activities and institutions
involved in getting the right good or service to the firm's customers.
Distribution channels - CORRECT ANSWER-Marketers can choose either a direct distribution
channel, which carries goods directly from producer to consumer or business user, or
distribution channels that involve several different marketing intermediaries. No one channel
suits every product but instead depends on the circumstances of the market and on customer
needs.
Direct distribution - CORRECT ANSWER-The shortest and simplest means of connecting
producers and customers. Goods are moved directly from producer to consumer. This is
common in the business-to-business (B2B) markets or with complex or expensive products.
Marketing intermediaries - CORRECT ANSWER-Also known as middlemen, includes wholesalers
and retailers.
Manufacturer-owned wholesaling
intermediaries - CORRECT ANSWER-Company-owned facilities that control distribution or
customer service. They include sales branches or sales offices.
Independent wholesaling
intermediaries - CORRECT ANSWER-A business that represents a number of different
manufacturers and makes sales calls on retailers, manufacturers, and other business accounts.
Examples include either merchant wholesalers or agents and brokers.
Retailer-owned cooperatives and
buying offices - CORRECT ANSWER-Retailers that have banded together to form their own
wholesaling organizations.
