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MNG4801 Summarised Notes (strategic direction and its importance)

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The document is a summary of how important is the strategic direction process and how businesses can effectively formulate efficient strategies.

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The study pack is centred on MNG4801 study guide. It is a product of internal and external
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Table of Contents
DISCLAIMER...........................................................................................................................1
Notes based on lesson 3..............................................................................................................3
Strategic direction.......................................................................................................................3
Strategic intent............................................................................................................................4
Vision statement.........................................................................................................................4
Mission statement.......................................................................................................................5
Value statements.........................................................................................................................6
Benefits of a clear strategic direction.........................................................................................6
The balanced score card.............................................................................................................8
Bibliography.............................................................................................................................10




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