MGSC 395 - EXAM 1 – BRANNER QUESTIONS WITH
VERIFIED ANSWERS
Operations Management - Answers - The systematic design, direction, and control of
processes.
Process - Answers - any activity or group of activities that takes one or more inputs,
transforms them, and provides one or more outputs.
Operation - Answers - a group of resources performing all or part of one or more
processes.
Market Analysis - Answers - Understanding what the customer wants and how to
provide it.
Competitive priorities - Answers - the critical dimensions that a process or supply chain
must possess to satisfy its internal or external customers, both now and in the future.
Competitive Capabilities - Answers - the cost, quality, time, and flexibility dimensions
that a process or supply chain actually possesses and is able to deliver.
Order Qualifiers - Answers - Minimum level required (think about car example)
Order Winners - Answers - A criterion customers use to differentiate (car example)
Ex. You are interested in buying a laptop computer. Your list of considerations include
the computer's speed in processing data, its weight, screen size, and price. You
consider a number of different models, and narrow your list based on speed and
monitor screen size, then finally select a model to buy based on its weight and price
Q: In this decision, weight and price are examples of: - Answers - Order Winner
Competitive Priorties - Answers - the critical dimensions that a process or supply chain
must possess to satisfy its internal or external customers, both now and in the future.
(Think about the different companies example)
Competitive priorities examples - Answers - • Low-cost operations
• Top quality
• Consistent quality
• Delivery speed
• On-time delivery
• Development speed
• Customization
VERIFIED ANSWERS
Operations Management - Answers - The systematic design, direction, and control of
processes.
Process - Answers - any activity or group of activities that takes one or more inputs,
transforms them, and provides one or more outputs.
Operation - Answers - a group of resources performing all or part of one or more
processes.
Market Analysis - Answers - Understanding what the customer wants and how to
provide it.
Competitive priorities - Answers - the critical dimensions that a process or supply chain
must possess to satisfy its internal or external customers, both now and in the future.
Competitive Capabilities - Answers - the cost, quality, time, and flexibility dimensions
that a process or supply chain actually possesses and is able to deliver.
Order Qualifiers - Answers - Minimum level required (think about car example)
Order Winners - Answers - A criterion customers use to differentiate (car example)
Ex. You are interested in buying a laptop computer. Your list of considerations include
the computer's speed in processing data, its weight, screen size, and price. You
consider a number of different models, and narrow your list based on speed and
monitor screen size, then finally select a model to buy based on its weight and price
Q: In this decision, weight and price are examples of: - Answers - Order Winner
Competitive Priorties - Answers - the critical dimensions that a process or supply chain
must possess to satisfy its internal or external customers, both now and in the future.
(Think about the different companies example)
Competitive priorities examples - Answers - • Low-cost operations
• Top quality
• Consistent quality
• Delivery speed
• On-time delivery
• Development speed
• Customization
