EBTM 337 FINAL EXAM QUESTIONS WITH VERIFIED
ANSWERS
Describe five benefits of data driven websites. - Answers - Manage content
Store large amounts of data
Eliminate human errors
future expandability
easy development
Explain the three primary operational CRM technologies a marketing department can
implement to increase customer satisfaction. - Answers - List generator
Campaign mgmt system
Cross-selling and up-selling
Describe three types of data-mining analysis capabilities. - Answers - Cluster analysis-
divide an info set into mutually exclusive groups so members of each group are close to
one another
Association detection-Degree to which variables are related, and nature/frequency of
these relationships
Statistical analysis-Correlation, calculation and variance analysis
Explain five issues with information which needs to be cleaned. - Answers - missing
records or attributes
redundant records
missing keys or other required data
wrong relationships or references
inaccurate data
Explain how an organization can use the balanced scorecard to measure ERP success.
- Answers - Balanced scorecard - Enables organizations to clarify their vision and
strategy and translate them into action
-views the org from four perspectives (Learning and growth, Internal business process,
Customer, Financial)
Describe the four common components found in extended enterprise resource planning
systems. - Answers - Business intelligence
Customer relationship management
Supply chain management
E-business components include (E-logistics, E-procurement)
Evaluate five advantages of the relational database model. - Answers - Increased
flexibility
Increased scalability and performance
ANSWERS
Describe five benefits of data driven websites. - Answers - Manage content
Store large amounts of data
Eliminate human errors
future expandability
easy development
Explain the three primary operational CRM technologies a marketing department can
implement to increase customer satisfaction. - Answers - List generator
Campaign mgmt system
Cross-selling and up-selling
Describe three types of data-mining analysis capabilities. - Answers - Cluster analysis-
divide an info set into mutually exclusive groups so members of each group are close to
one another
Association detection-Degree to which variables are related, and nature/frequency of
these relationships
Statistical analysis-Correlation, calculation and variance analysis
Explain five issues with information which needs to be cleaned. - Answers - missing
records or attributes
redundant records
missing keys or other required data
wrong relationships or references
inaccurate data
Explain how an organization can use the balanced scorecard to measure ERP success.
- Answers - Balanced scorecard - Enables organizations to clarify their vision and
strategy and translate them into action
-views the org from four perspectives (Learning and growth, Internal business process,
Customer, Financial)
Describe the four common components found in extended enterprise resource planning
systems. - Answers - Business intelligence
Customer relationship management
Supply chain management
E-business components include (E-logistics, E-procurement)
Evaluate five advantages of the relational database model. - Answers - Increased
flexibility
Increased scalability and performance
