ENTI Exam 3 (C9-C13)
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,Which government agency enforces regulations Consumer Product Safety Commission
designed to protest the public from unreasonable
risk of injury from consumer products?
Federal Anti-Injury Institute
Consumer Product Safety Commission
Consumer Information Bureau
Deceptive Trade Practices Commission
How did the American Dream of "home ownership" Consumers bought homes they could not really afford.
contribute to the latest recession?
Consumers bought homes they could not really afford.
Legally, it became more favorable to buy a house than to
rent.
Most people owned more than one house.
Too many people paid off their mortgages and became
debt-free.
Which of the following is a firm's process for consumer relations
creating and maintaining a positive relationship with
consumers by meeting customer needs?
duplicity
recalls
consumerism
consumer relations
Capitalism is the movement to protect consumers False
from an imbalance of power on the side of business
and to maximize consumer welfare in the
marketplace.
True
False
How do product liability lawsuits in Japan compare Product liability lawsuits are much more common in the United States than they
with those in the United States? are in Japan.
Product liability lawsuits are extremely common in Japan
and occur much more frequently than in the United
States.
Product liability lawsuits are much more common in the
United States than they are in Japan.
The overall number of product liability suits in Japan is
very similar to the number in the United States.
Although both countries have high rates of product
liability lawsuits, the United States usually has a few
more than Japan.
Which of the following is a form of advertising where ambient advertising
unconventional or unexpected messages are placed
in a target market's social environment?
programmatic advertising
ambient advertising
product placement
deceptive advertising
What impact has information services and the Information services have shifted the balance of power between consumers and
internet had on consumers and businesses? businesses because consumers are able to compare prices, read independent
Information services have shifted the balance of power rankings, and obtain greater knowledge about products, companies, and
between consumers and businesses because competitors.
consumers are able to compare prices, read
independent rankings, and obtain greater knowledge
about products, companies, and competitors.
The Internet and other information services have not had
a substantial impact on consumers and businesses.
The balance of power between consumers and business
has remained the same because businesses have
obtained greater access to information about their
competitors.
Greater information services and the Internet have
shifted power back to businesses since they can now
obtain more information about their customers.
What did the FTC Act of 1914 outlaw? all deceptive and unfair trade practices
deceptive advertising
interstate sales of wine
defective products
all deceptive and unfair trade practices
, After a famous lawsuit, why did McDonald's start To try to eliminate further injury and product liability
displaying warning signs that its coffee is hot?
As a friendly reminder to customers that coffee is in fact
hot
As a form of advertising that the coffee at McDonald's is
always fresh
To try to eliminate further injury and product liability
Because the government ordered that these signs be
posted
Which division of the Federal Trade Commission Bureau of Consumer Protection
(FTC) works to protect consumers against unfair,
deceptive, and fraudulent practices?
Bureau of Consumer Protection
Consumer Product Safety Commission
Consumer Information Bureau
Deceptive Trade Practices Commission
A community mission statement should __________ be specific to the needs of the people and areas in which the companies operate
and should be aligned with the competencies of the
organization and their employees.
be broadly defined so as to accommodate the differing
needs of people in the community
have a statement of purpose that outlines the goals the
organization hopes to achieve for itself
not have a detailed agenda but rather provide
generalized goals the organization hopes to achieve
be specific to the needs of the people and areas in which
the companies operate
Individuals that want to take action based on internal intrinsic motivation
factors are driven by what type of motivation?
extrinsic motivation
true motivation
philanthropic motivation
intrinsic motivation
People who want to take action based on external extrinsic
factors are motivated by what type of factors?
extrinsic
intrinsic
existential
growth
Today, community relations activities are not as False
prominent as they used to be within most
companies, especially due to the decrease in
stakeholder power and global business interests.
True
False
Unlike social entrepreneurship, strategic outsourcing the execution of the program to other organizations
philanthropy often involves __________.
selling a product of value that customers desire
outsourcing the execution of the program to other
organizations
using entrepreneurial principles to achieve a social goal
employees who actively volunteer within their
communities
What delineates strategic philanthropy, cause- how these strategies achieve their goals
related marketing, and social entrepreneurship from
one another?
types of charities that receive donations
how their programs are marketed
types of products sold
how these strategies achieve their goals