RSM100: Strategy Exam Questions and
Answers with Verified Solutions | Latest
Updated 2026
What are the foundations of Basic concepts of strategy:
strategic - Competitive advantage
competitiveness? - Sustainable competitive advantage
What is competitive advantage? Operating with an attribute or set of
Give attributes that
examples of firms/business with allows an organization to outperform its
CA rivals
Examples:
- Walmart has CA when it comes to
cost/pricing
- Toyota has CA for high quality and
reasonable
pricing
,What is sustainable competitive It is one (competitive advantage) that is
advantage? Give an example of a difficult to
firm/business with a sustainable imitate
CA - it is one that is valuable and rare
- very difficult to duplicate
Example:
- Disney Theme Parks BECAUSE they
have an
image and branding rights/etc over
timeless
characters and have a unique corporate
culture
regarding employees and management
- Harry Potter World (in progress)
What is the internal strategic It is when an organization conducts its
management process? What is internal
their analysis of organizational RESOURCES
goal? AND
CAPABILITIES
- the have the important goal of assessing
core
competencies
What are some potential core - Special knowledge/expertise:
competencies which can be Merck/Pfizer
assessed under the strategic - Superior technology: apple/rogers
management process? Which - Efficient manufacturing approaches
firms/businesses in today's - Unique product distribution systems:
economy amazon
fulfill these competencies?
, What is the external strategic It is when an organization conducts an
management process? What are (external)
their analysis of its industry and environment
goals? Their goals:
- assessment of macro environment
- analysis of industry environment
What can be analysed in the - Technology
assessment of the macro - Government
environment of an organization? - Social structures and population
demographics
- Global economy
- Natural environment
What can be analysed in the - Resource suppliers
analysis - Competitors
of an organization's industry - Customers
environment?
What is Rogers' (mobile provider) - Technology: most iPhones were Rogers
assessment of their macro phones
environment? - Government: local number portability
pushed via
government legislation (allows people to
switch to
different providers)
- Social structures and population
demographics
- Global economy
- Natural environment
What are the types of strategies - Growth and diversification strategies
used - Restructuring and divestiture strategies
by organizations?
Answers with Verified Solutions | Latest
Updated 2026
What are the foundations of Basic concepts of strategy:
strategic - Competitive advantage
competitiveness? - Sustainable competitive advantage
What is competitive advantage? Operating with an attribute or set of
Give attributes that
examples of firms/business with allows an organization to outperform its
CA rivals
Examples:
- Walmart has CA when it comes to
cost/pricing
- Toyota has CA for high quality and
reasonable
pricing
,What is sustainable competitive It is one (competitive advantage) that is
advantage? Give an example of a difficult to
firm/business with a sustainable imitate
CA - it is one that is valuable and rare
- very difficult to duplicate
Example:
- Disney Theme Parks BECAUSE they
have an
image and branding rights/etc over
timeless
characters and have a unique corporate
culture
regarding employees and management
- Harry Potter World (in progress)
What is the internal strategic It is when an organization conducts its
management process? What is internal
their analysis of organizational RESOURCES
goal? AND
CAPABILITIES
- the have the important goal of assessing
core
competencies
What are some potential core - Special knowledge/expertise:
competencies which can be Merck/Pfizer
assessed under the strategic - Superior technology: apple/rogers
management process? Which - Efficient manufacturing approaches
firms/businesses in today's - Unique product distribution systems:
economy amazon
fulfill these competencies?
, What is the external strategic It is when an organization conducts an
management process? What are (external)
their analysis of its industry and environment
goals? Their goals:
- assessment of macro environment
- analysis of industry environment
What can be analysed in the - Technology
assessment of the macro - Government
environment of an organization? - Social structures and population
demographics
- Global economy
- Natural environment
What can be analysed in the - Resource suppliers
analysis - Competitors
of an organization's industry - Customers
environment?
What is Rogers' (mobile provider) - Technology: most iPhones were Rogers
assessment of their macro phones
environment? - Government: local number portability
pushed via
government legislation (allows people to
switch to
different providers)
- Social structures and population
demographics
- Global economy
- Natural environment
What are the types of strategies - Growth and diversification strategies
used - Restructuring and divestiture strategies
by organizations?