MBA 706 DARRAT MARKETING EXAM 1 2026
AND 2027 CHAPTERS 1 2 5 AND 7 REAL
QUESTIONS WITH 100% CORRECT ANSWERS.
◎ Contribution of strategic marketing to business. ANSWER:- strategy is concerned
with making major decisions affecting the long-term direction or the business sustaining
◎ Concept of marketing. ANSWER:- business success through a process of
understanding and meeting customer needs
it defines how the organization interacts with its marketplace
◎ Focus of strategic business decisions. ANSWER:- o Business definition - marketing
myopia
o Core competencies - what we do well (competitive advantage)
o Integrating functions areas within the organization - coordinating marketing with other
departments
o Consistency of approach and focus of the organization - actions may need to be
revised and changed; the focus needs to remain the same
◎ Types of change. ANSWER:- § Driving change
· Political
· Economic
· Social
· Technical
§ Impact of change
· Volatility
· Globalization
· Intense competition
· Redefine
§ Result of change
· Opportunity
· Strategic drift
cyclical (predictable) yearly trends
evolutionary (unpredictable) impact of competition, environment
◎ Balanced scorecard for measuring success. ANSWER:- o involves taking both
financial and non-financial measures to examine the benefits delivered to all of the
organization's stakeholders
§ Financial measures
, § Customer measures
§ Internal activity measures
Innovation and learning measures
becomes the basis for evaluating the strategy
◎ Purpose of marketing strategy. ANSWER:- o to simplify managerial decision making
when it comes to marketing decisions
o Must lead to action, not be a substitute for it
o Should establish the organizations marketing mix (4Ps)
§ Product
§ Price
§ Promotion
§ Place
◎ Macro-environmental forces that can affect a business. ANSWER:- o Political/legal
o Economic
o Social/cultural
o Technological
o PEST or STEP
◎ Business Orientations. ANSWER:- A company's orientation defines its fundamental
business philosophy, highlighting what is perceived as the primary route to success
There are 4 major orientations -
Production Orientation
Product orientation
sales orientation
market orientation
◎ Strategic Management. ANSWER:- strategic activities - budgeting, long-range
planning, strategic planning, strategic management
strategic analysis - environmental/culture and stakeholders/resources and capabilities
strategic choice - options, evaluating options, selecting strategy
strategic implementation - managing change, organizing structure and design, planning
◎ Macro- environmental forces that can affect a business. ANSWER:- PEST
◎ Examples of macro-environmental forces. ANSWER:- Political/legal issues
§ Taxation policy
§ Monopoly controls
§ Employment law
o Economic
§ Interest rates
§ Inflation rates
§ Money supply
AND 2027 CHAPTERS 1 2 5 AND 7 REAL
QUESTIONS WITH 100% CORRECT ANSWERS.
◎ Contribution of strategic marketing to business. ANSWER:- strategy is concerned
with making major decisions affecting the long-term direction or the business sustaining
◎ Concept of marketing. ANSWER:- business success through a process of
understanding and meeting customer needs
it defines how the organization interacts with its marketplace
◎ Focus of strategic business decisions. ANSWER:- o Business definition - marketing
myopia
o Core competencies - what we do well (competitive advantage)
o Integrating functions areas within the organization - coordinating marketing with other
departments
o Consistency of approach and focus of the organization - actions may need to be
revised and changed; the focus needs to remain the same
◎ Types of change. ANSWER:- § Driving change
· Political
· Economic
· Social
· Technical
§ Impact of change
· Volatility
· Globalization
· Intense competition
· Redefine
§ Result of change
· Opportunity
· Strategic drift
cyclical (predictable) yearly trends
evolutionary (unpredictable) impact of competition, environment
◎ Balanced scorecard for measuring success. ANSWER:- o involves taking both
financial and non-financial measures to examine the benefits delivered to all of the
organization's stakeholders
§ Financial measures
, § Customer measures
§ Internal activity measures
Innovation and learning measures
becomes the basis for evaluating the strategy
◎ Purpose of marketing strategy. ANSWER:- o to simplify managerial decision making
when it comes to marketing decisions
o Must lead to action, not be a substitute for it
o Should establish the organizations marketing mix (4Ps)
§ Product
§ Price
§ Promotion
§ Place
◎ Macro-environmental forces that can affect a business. ANSWER:- o Political/legal
o Economic
o Social/cultural
o Technological
o PEST or STEP
◎ Business Orientations. ANSWER:- A company's orientation defines its fundamental
business philosophy, highlighting what is perceived as the primary route to success
There are 4 major orientations -
Production Orientation
Product orientation
sales orientation
market orientation
◎ Strategic Management. ANSWER:- strategic activities - budgeting, long-range
planning, strategic planning, strategic management
strategic analysis - environmental/culture and stakeholders/resources and capabilities
strategic choice - options, evaluating options, selecting strategy
strategic implementation - managing change, organizing structure and design, planning
◎ Macro- environmental forces that can affect a business. ANSWER:- PEST
◎ Examples of macro-environmental forces. ANSWER:- Political/legal issues
§ Taxation policy
§ Monopoly controls
§ Employment law
o Economic
§ Interest rates
§ Inflation rates
§ Money supply
