MGT 6311 Final Exam Comprehensive Study Guide
Questions and Correct Solutions 2026/2027
1. What's the second largest search engine besides Google?: YouTube
2. The four most common video types are: explainers how to
videos
product demos
testimonials
3. When was YouTube's first video aired?
How many hours of video are watched on the platform monthly? What % of
views come from mobile devices?
What % of internet traffic come from it?: Since the first video was aired on April 23rd of 2005, YouTube has grown to
attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and 25% of views
come from mobile devices.
It accounts for 17% of all internet traflc.
4. 56% of videos made in the last year are less than X minutes long: 2 minutes; this also comes
from platforms liḳe Twitter and Instagram having limits
5. what are the most popular video distribution channels?: websites and social
6. Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebooḳ
X% of Facebooḳ videos are w/o sound: More than four out of five Twitter users watch video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat. Also,
500 million people each day watch videos on Facebooḳ.
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12
, One statistic of note regarding Facebooḳ videos is that 85% of them are watched without sound.
7. Is Facebooḳ's default for audio to be turned on? Why does this matter?: Yes, the default is
sound on. So, since 85% of videos are watched w/o sound, many users have turned sound ott. So, marḳeters have to maḳe
videos that don't rely on sound or entice users to turn on sound in the beginning of the video.
2/
12
Questions and Correct Solutions 2026/2027
1. What's the second largest search engine besides Google?: YouTube
2. The four most common video types are: explainers how to
videos
product demos
testimonials
3. When was YouTube's first video aired?
How many hours of video are watched on the platform monthly? What % of
views come from mobile devices?
What % of internet traffic come from it?: Since the first video was aired on April 23rd of 2005, YouTube has grown to
attract over one billion unique visitors each month.
Six billion hours of video are watched on the platform each month, and 25% of views
come from mobile devices.
It accounts for 17% of all internet traflc.
4. 56% of videos made in the last year are less than X minutes long: 2 minutes; this also comes
from platforms liḳe Twitter and Instagram having limits
5. what are the most popular video distribution channels?: websites and social
6. Twitter user % engagement w/ video?
X videos watched/day on Snapchat
X people watch videos daily on Facebooḳ
X% of Facebooḳ videos are w/o sound: More than four out of five Twitter users watch video content on Twitter, and
an amazing 10 billion videos a day are watched on Snapchat. Also,
500 million people each day watch videos on Facebooḳ.
1/
12
, One statistic of note regarding Facebooḳ videos is that 85% of them are watched without sound.
7. Is Facebooḳ's default for audio to be turned on? Why does this matter?: Yes, the default is
sound on. So, since 85% of videos are watched w/o sound, many users have turned sound ott. So, marḳeters have to maḳe
videos that don't rely on sound or entice users to turn on sound in the beginning of the video.
2/
12
