CMN 112 FINAL EXAM QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026
CHAPTER 1 - Answers CHAPTER 1
T/F: Attitudes change often throughout our lives and are not very stable - Answers False
Which of the following factors increases your chances of attitude and behavior change?
- anticipated feelings
- direct experience
- feeling of hypocrisy
- all of these answers are correct and can increase chances of attitude change - Answers all of these
answers are correct and can increase chances of attitude change
T/F: Based on your reading the very existence of "persuasion" is dependent on whether or not the
persuasive attempt worked - Answers True
Measuring someone's heart rate is an example of what type of measure?
- quasi-explicit
- implicit
-explicit - Answers implicit
If I am pointing a gun at you, tell you to give up your money, and take your wallet, which paradigm of
persuasion am I violating? (Therefore NOT actually persuading but applying coercion?
- first
-second
- third
- fourth - Answers Third
Which measure is best for assessing ONLY participant's attitude and is easiest to use?
- implicit
- quasi-explicit
- explicit - Answers explicit
If I ask participants to imagine how would they feel doing something reckless in order to enforce my
persuasive message, which property of encouraging attitude consistent behavior am I using?
- encourage anticipation of feelings
- enhance perceived relevance
- encourage feelings of hypocrisy - Answers encourage anticipation of feelings
Who designed the most used quasi-explicit attitude measures? (we see them all the time in many
customer satisfaction surveys we take)
- green & likert
- o'keefe & ward
- burt & ernie
- thurstone & likert - Answers thurstone & likert
If I tell student in my class that working in remote teams is large part of their future professional lives
in order for them to feel better about working on a group project, which property of encouraging
attitude consistent behavior am I using?
- encourage anticipation of feelings
- induce feelings of hypocrisy
- enhance perceived relevance - Answers enhance perceived relevance
T/F: Humans ALWAYS behave according to their expressed attitude which is why attitude is such good
measure of persuasion - Answers False
CHAPTER 2 - Answers CHAPTER 2
Which of the following techniques can minimize assimilation and contrast effects?
- increase the latitude of acceptance
- clearly state the position
- refer to ego-involvement
- emphasize similarities - Answers clearly state the position
This type of scale asks respondents to identify positions they find both acceptable and unacceptable
- ordered alternatives questionnare
- rank ordered questionnare
- own categories procedure
- position alternatives procedure - Answers ordered alternatives questionnare
, When planning a campaign commercial during his run for state representative, Rajiv's advisors
recommend that rather than being specific about his position he instead talk in more general terms
and simply tell the public that he is pro-immigration reform. Is this good or bad advice, according to
social judgement theory?
- bad because the voters need to know where he stands
- bad because it leaves too much room for interpretation
- good because it attracts the immigrant vote
- good because it provides a greater chance for the assimilation effect - Answers good because it
provides greater chance for the assimilation effect
The range of positions an individual feels are okay for a person to have on a given topic are referred
to as the
- latitude of noncommitment
- latitude of acceptance
- latitude of apprroval
- latitude of rejection - Answers latitude of acceptance
ego-involvement tends to have what type of effects on assimilation and contrast effects?
- decreasing
- increasing
- negating
- rebounding - Answers increasing
social judgement theory posits that attitude change is a ______ process.
- two-way process
- two-step process
- bilateral
- dual functioning - Answers two-step process
when variables are said to be confounding, this means that they:
- support each other
- are measuring the same thing
- are so closely associated it is difficult to separate their effects
- magnify each other's effects - Answers are so closely associated it is difficult to separate their effects
One of the weakness of research on social judgement theory identified by the text is:
- not enough research has been done
- researchers do not have an accurate way to measure a person's latitude
- research has focused primarily in the political context
- the concept of involvement has been confounded with many other variables - Answers the concept
of involvement has been confounded with many other variables
Who was the scientist behind theory of social judgement?
- theodore ajzben
- michael chaiken
- muzafer sherif
- carolyn nebergall - Answers muzafer sherif
CHAPTER 3 - Answers CHAPTER 3
When attempting to persuade someone it is most effective to:
- use mixed appeals
- use an appeal that matches the attitude function
- use a functional appeal
- use an appeal that is different than the attitude function - Answers use an appeal that matches the
attitude function
Adam holds an attitude toward his career that it is important to take positions with the highest salary.
This is an example of which function of attitudes?
- knowledge
- ego-expressive
- value-expressive
- utilitarian - Answers utilitarian
maio and olsen introduce which category of attitude function?
- instrumental
- quasi-functional
CHAPTER 1 - Answers CHAPTER 1
T/F: Attitudes change often throughout our lives and are not very stable - Answers False
Which of the following factors increases your chances of attitude and behavior change?
- anticipated feelings
- direct experience
- feeling of hypocrisy
- all of these answers are correct and can increase chances of attitude change - Answers all of these
answers are correct and can increase chances of attitude change
T/F: Based on your reading the very existence of "persuasion" is dependent on whether or not the
persuasive attempt worked - Answers True
Measuring someone's heart rate is an example of what type of measure?
- quasi-explicit
- implicit
-explicit - Answers implicit
If I am pointing a gun at you, tell you to give up your money, and take your wallet, which paradigm of
persuasion am I violating? (Therefore NOT actually persuading but applying coercion?
- first
-second
- third
- fourth - Answers Third
Which measure is best for assessing ONLY participant's attitude and is easiest to use?
- implicit
- quasi-explicit
- explicit - Answers explicit
If I ask participants to imagine how would they feel doing something reckless in order to enforce my
persuasive message, which property of encouraging attitude consistent behavior am I using?
- encourage anticipation of feelings
- enhance perceived relevance
- encourage feelings of hypocrisy - Answers encourage anticipation of feelings
Who designed the most used quasi-explicit attitude measures? (we see them all the time in many
customer satisfaction surveys we take)
- green & likert
- o'keefe & ward
- burt & ernie
- thurstone & likert - Answers thurstone & likert
If I tell student in my class that working in remote teams is large part of their future professional lives
in order for them to feel better about working on a group project, which property of encouraging
attitude consistent behavior am I using?
- encourage anticipation of feelings
- induce feelings of hypocrisy
- enhance perceived relevance - Answers enhance perceived relevance
T/F: Humans ALWAYS behave according to their expressed attitude which is why attitude is such good
measure of persuasion - Answers False
CHAPTER 2 - Answers CHAPTER 2
Which of the following techniques can minimize assimilation and contrast effects?
- increase the latitude of acceptance
- clearly state the position
- refer to ego-involvement
- emphasize similarities - Answers clearly state the position
This type of scale asks respondents to identify positions they find both acceptable and unacceptable
- ordered alternatives questionnare
- rank ordered questionnare
- own categories procedure
- position alternatives procedure - Answers ordered alternatives questionnare
, When planning a campaign commercial during his run for state representative, Rajiv's advisors
recommend that rather than being specific about his position he instead talk in more general terms
and simply tell the public that he is pro-immigration reform. Is this good or bad advice, according to
social judgement theory?
- bad because the voters need to know where he stands
- bad because it leaves too much room for interpretation
- good because it attracts the immigrant vote
- good because it provides a greater chance for the assimilation effect - Answers good because it
provides greater chance for the assimilation effect
The range of positions an individual feels are okay for a person to have on a given topic are referred
to as the
- latitude of noncommitment
- latitude of acceptance
- latitude of apprroval
- latitude of rejection - Answers latitude of acceptance
ego-involvement tends to have what type of effects on assimilation and contrast effects?
- decreasing
- increasing
- negating
- rebounding - Answers increasing
social judgement theory posits that attitude change is a ______ process.
- two-way process
- two-step process
- bilateral
- dual functioning - Answers two-step process
when variables are said to be confounding, this means that they:
- support each other
- are measuring the same thing
- are so closely associated it is difficult to separate their effects
- magnify each other's effects - Answers are so closely associated it is difficult to separate their effects
One of the weakness of research on social judgement theory identified by the text is:
- not enough research has been done
- researchers do not have an accurate way to measure a person's latitude
- research has focused primarily in the political context
- the concept of involvement has been confounded with many other variables - Answers the concept
of involvement has been confounded with many other variables
Who was the scientist behind theory of social judgement?
- theodore ajzben
- michael chaiken
- muzafer sherif
- carolyn nebergall - Answers muzafer sherif
CHAPTER 3 - Answers CHAPTER 3
When attempting to persuade someone it is most effective to:
- use mixed appeals
- use an appeal that matches the attitude function
- use a functional appeal
- use an appeal that is different than the attitude function - Answers use an appeal that matches the
attitude function
Adam holds an attitude toward his career that it is important to take positions with the highest salary.
This is an example of which function of attitudes?
- knowledge
- ego-expressive
- value-expressive
- utilitarian - Answers utilitarian
maio and olsen introduce which category of attitude function?
- instrumental
- quasi-functional
