CHIA
Business Analytics (North
Carolina State University)
,
, CHIA Certification
1. A 150 room hotel opens on April 10th, room supply would be
16. The Census and Sample Percent Numbers Page on a Trend
_________4500 (150x30days)
Report consists of 3 columns:: 1. Census Props (total # of
*Note NOT 20 days
hotels in the area/group selected)
2. The aggregated supply, demand, and revenue for all the 2. Census Rooms (total # of rooms in the hotels above)
hotels in the industry segment is a combination of 3. Percent Rooms STAR participation (% based on the #
.......................................................................................................Actual of rooms of the hotels that submit data to STR)
data for participants as well as Modeled data for
17. Chain: The hotel chain
non-participants
18. Chains are positioned in Scale groups based upon what?:
3. Airport area: Close to a major airport
ADR
4. All of the following are good reasons for a hotel to have an
19. The Changes to Existing Supply by Brand page on the
additional comp set, except which one?
Pipeline Report shows changes to supply by # of rooms for
A. Have a local comp set based upon geography
which 2 time periods?: The last 12 months and the last 60
and another based upon a special feature or nice,
months (1 year and 5 years)
for ex: waterpark, boutique, or conference
B. Have diff. sets for weekday/weekend or 20. Class is used globally, but is especially popular where?:
group/transient business Outside of North America where there are more independent
C. Have one set that you can easily beat and another which hotels
is a realistic target 21. Companies can subscribe to obtain these additional pages
D. Different entities may not agree, for ex., chain (tabs) in their monthly STAR reports:: Segmentation and
vs. management company: C. Additional Revenue Pages
5. Amount per Available Room formula: Total revenue or 22. Competitive set: A group of hotels used primarily for
expense divided by the number of rooms in the hotel comparison against a subject property for performance
6. Amount per Occupied Room formula: Total revenue benchmarking purposes
or expense divided by the total annual number of 23. The Competitive Set Report in a monthly STAR report shows
occupied rooms for the hotel what information?
7. A(n)____________operates a hotel for another party:
management company A. 12 months of monthly data and 3 years of YTD, Running 3-
month, and Running 12-month data
8. A(n)_____________represents the owner of a hotel: asset
B. 18 months of monthly data and 3 years of YTD, Running
management company
3-month, and Running 12-month data
9_________________arean important part of a thorough feasibility C. 12 months of monthly data and 2 years of YTD, Running-3
study, impact analysis, or development project: Pipeline month, and Running 12-month data
Reports D. 18 months of monthly data and 2 years of YTD, Running
10. Asset management company: Represents the owner in the 3-month, and Running 12-month data: B.
operation of a hotel 24. Comp set rule: No single company can account for more than
11. The average number of hotels in a primary comp set is ____% of the total participating room supply of a comp set.:
between____: 5-6 60%
The avg. US hotel is named as a competitor by_____hotels
12. 25. Comp set rule: No single property or chain can account
that for more than_% of the total participating room supply of
aren't in its comp set: 2.8 a
13. Benchmarking in the hotel industry takes place at what level? comp set (____% outside of America).: 40%; 50%
A. Property level for an individual hotel vs. their comp set 26. Comp sets are used for many purposes in hotel operations,
B. Corporate level for a hotel company, for ex. one brand which one of the following is one of these purposes?
vs. others A. Comp sets can be used to aid the sales and
C. Geographic level for tourism organizations, for ex. city vs. marketing depts. in determining the effectiveness of
comparable cities various pricing decisions
D. All of the above levels: D. B. Comp sets can be used in management contracts
14. Boutique hotels: Properties with rooms and public spaces that for performance requirements
offer unique, contemporary, and distinctive design/decor C. Comp sets can have an effect on a general manager's
compensation
15. Boutique hotels generally have an estimated room rate of
D. All of the above are examples of how they're used: D.
_______ and________rooms: $175 or higher; fewer than 200 rooms
27. "Constant Currency" refers to.....The methodology that applies
a single exchange rate (i.e. the rate from Jan of the current
year to the numbers for every month)
Business Analytics (North
Carolina State University)
,
, CHIA Certification
1. A 150 room hotel opens on April 10th, room supply would be
16. The Census and Sample Percent Numbers Page on a Trend
_________4500 (150x30days)
Report consists of 3 columns:: 1. Census Props (total # of
*Note NOT 20 days
hotels in the area/group selected)
2. The aggregated supply, demand, and revenue for all the 2. Census Rooms (total # of rooms in the hotels above)
hotels in the industry segment is a combination of 3. Percent Rooms STAR participation (% based on the #
.......................................................................................................Actual of rooms of the hotels that submit data to STR)
data for participants as well as Modeled data for
17. Chain: The hotel chain
non-participants
18. Chains are positioned in Scale groups based upon what?:
3. Airport area: Close to a major airport
ADR
4. All of the following are good reasons for a hotel to have an
19. The Changes to Existing Supply by Brand page on the
additional comp set, except which one?
Pipeline Report shows changes to supply by # of rooms for
A. Have a local comp set based upon geography
which 2 time periods?: The last 12 months and the last 60
and another based upon a special feature or nice,
months (1 year and 5 years)
for ex: waterpark, boutique, or conference
B. Have diff. sets for weekday/weekend or 20. Class is used globally, but is especially popular where?:
group/transient business Outside of North America where there are more independent
C. Have one set that you can easily beat and another which hotels
is a realistic target 21. Companies can subscribe to obtain these additional pages
D. Different entities may not agree, for ex., chain (tabs) in their monthly STAR reports:: Segmentation and
vs. management company: C. Additional Revenue Pages
5. Amount per Available Room formula: Total revenue or 22. Competitive set: A group of hotels used primarily for
expense divided by the number of rooms in the hotel comparison against a subject property for performance
6. Amount per Occupied Room formula: Total revenue benchmarking purposes
or expense divided by the total annual number of 23. The Competitive Set Report in a monthly STAR report shows
occupied rooms for the hotel what information?
7. A(n)____________operates a hotel for another party:
management company A. 12 months of monthly data and 3 years of YTD, Running 3-
month, and Running 12-month data
8. A(n)_____________represents the owner of a hotel: asset
B. 18 months of monthly data and 3 years of YTD, Running
management company
3-month, and Running 12-month data
9_________________arean important part of a thorough feasibility C. 12 months of monthly data and 2 years of YTD, Running-3
study, impact analysis, or development project: Pipeline month, and Running 12-month data
Reports D. 18 months of monthly data and 2 years of YTD, Running
10. Asset management company: Represents the owner in the 3-month, and Running 12-month data: B.
operation of a hotel 24. Comp set rule: No single company can account for more than
11. The average number of hotels in a primary comp set is ____% of the total participating room supply of a comp set.:
between____: 5-6 60%
The avg. US hotel is named as a competitor by_____hotels
12. 25. Comp set rule: No single property or chain can account
that for more than_% of the total participating room supply of
aren't in its comp set: 2.8 a
13. Benchmarking in the hotel industry takes place at what level? comp set (____% outside of America).: 40%; 50%
A. Property level for an individual hotel vs. their comp set 26. Comp sets are used for many purposes in hotel operations,
B. Corporate level for a hotel company, for ex. one brand which one of the following is one of these purposes?
vs. others A. Comp sets can be used to aid the sales and
C. Geographic level for tourism organizations, for ex. city vs. marketing depts. in determining the effectiveness of
comparable cities various pricing decisions
D. All of the above levels: D. B. Comp sets can be used in management contracts
14. Boutique hotels: Properties with rooms and public spaces that for performance requirements
offer unique, contemporary, and distinctive design/decor C. Comp sets can have an effect on a general manager's
compensation
15. Boutique hotels generally have an estimated room rate of
D. All of the above are examples of how they're used: D.
_______ and________rooms: $175 or higher; fewer than 200 rooms
27. "Constant Currency" refers to.....The methodology that applies
a single exchange rate (i.e. the rate from Jan of the current
year to the numbers for every month)
