CTE 3806 EXAM 3 CTE 3806 EXAM 2 QUESTIONS
WITH VERIFIED ANSWERS | LASTEST UPDATE
SKU - Answers - The smallest unit available for inventory control
Size, color, style
Category - Answers - Each buyer manages several merchandise categories (e.g.,
sportswear, dresses, swimwear, outerwear categories for girls' sizes 4-6
Category - Answers - A group of items targeting the same customer type, such as girls'
sizes 4-6
Department - Answers - managed by a divisional merchandise manager (DMM)
Merchandise Group - Answers - The highest classification level. Each merchandise
group is managed by a general merchandise manager (GMM),senior VP
Category Management - Answers - The process of managing a retail business with the
objective of maximizing the sales and profits of a category
Objective is to maximize the sales and profits of the entire category, not just a particular
brand
Fashion Merchandise - Answers - categories are in demand only for a relatively short
period of time
Seasonal Merchandise - Answers - categories consist of items whose sales fluctuate
dramatically depending on the time of year
-Ex: Halloween Candy, Christmas ornaments, swimwear
In-depth interview - Answers - an unstructured personal interview in which the
interviewer uses extensive probing to get individual respondents to talk in detail about a
subject
Variety - Answers - Breadth, the number of different merchandising subcategories
offered
Assortment - Answers - depth, number of SKU's within the category
Breaking Sizes - Answers - stocking out of a specific size or color SKU
Assortment Plan - Answers - set of SKUS that a retailer will offer in a merchandise
category in each of its stores and from its website
WITH VERIFIED ANSWERS | LASTEST UPDATE
SKU - Answers - The smallest unit available for inventory control
Size, color, style
Category - Answers - Each buyer manages several merchandise categories (e.g.,
sportswear, dresses, swimwear, outerwear categories for girls' sizes 4-6
Category - Answers - A group of items targeting the same customer type, such as girls'
sizes 4-6
Department - Answers - managed by a divisional merchandise manager (DMM)
Merchandise Group - Answers - The highest classification level. Each merchandise
group is managed by a general merchandise manager (GMM),senior VP
Category Management - Answers - The process of managing a retail business with the
objective of maximizing the sales and profits of a category
Objective is to maximize the sales and profits of the entire category, not just a particular
brand
Fashion Merchandise - Answers - categories are in demand only for a relatively short
period of time
Seasonal Merchandise - Answers - categories consist of items whose sales fluctuate
dramatically depending on the time of year
-Ex: Halloween Candy, Christmas ornaments, swimwear
In-depth interview - Answers - an unstructured personal interview in which the
interviewer uses extensive probing to get individual respondents to talk in detail about a
subject
Variety - Answers - Breadth, the number of different merchandising subcategories
offered
Assortment - Answers - depth, number of SKU's within the category
Breaking Sizes - Answers - stocking out of a specific size or color SKU
Assortment Plan - Answers - set of SKUS that a retailer will offer in a merchandise
category in each of its stores and from its website
