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CTE 3806 EXAM 1 VERIFIED STUDY GUIDE

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CTE 3806 EXAM 1 VERIFIED STUDY GUIDE

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CTE 3806 EXAM 1 VERIFIED STUDY GUIDE

1789-1890 - Answers - spinning machine, power loom, cotton gin,sewing machine

1890-1950 - Answers - growth of ready to wear, fashion mags such as vogue, first
shopping malls***

1950-1980 - Answers - fitness, mass fashion, we became more casual, growth of
suburbia and shopping malls

1980-1995 - Answers - pull system instead of push system and vertical intergration

1995-2005 - Answers - world trade organization was established

2005- present - Answers - our industry is one of the number 1 polluters because of fast
fashion

ecommerce - Answers - start of online presence

Corporate Social Responsibility - Answers - refers to business practices
business practice that contribute positively to society

conscious marketing - Answers - understanding that decisions are ethically based

evolution of the retail industry - Answers - eCommerce went from 13% to 49%
more than 90% of retail sales are made in store

Artificial Intelligence and big data - Answers - access to consumer data

4 elements that define retailers - Answers - Type of Merchandise
Variety and Assortment
Services Offered
Prices and Cost

Type of Merchandise
North American Industry Classification System (NAICS) - Answers - Six-digit code
assigned to every business**

Variety and Assortment - Answers - Variety (breadth)

Assortment (depth of merchandise)

Variety and assortment also apply to a specific merchandise category rather than entire
store

, Stock-keeping unit (SKU)***

Services Offered - Answers - Certain services expected

Displaying merchandise

Accepting credit cards

Providing parking**

Prices and Cost of Offering Breadth and Depth of Merchandise and Services - Answers
- Stocking a deep and broad assortment is costly for retailers.

Many SKUs

Retailer must have backup stock for each SKU

This leads to a rise in inventory investment cost

Broader variety, deeper assortment requires retailer to charge higher prices to make a
profit.

65% of food sales - Answers - Conventional supermarkets account for less than

Fresh Merchandise


Power perimeter - Answers - the outside of the store

Green Merchandise - Answers - Fair trade(the living wage for work)

Locavore movement

supercenters - Answers - Combine supermarket with full-line discount store

One-stop shopping experience

Hypermarkets emphasize perishables

Big-box stores

full line discount stores - Answers - broad variety low prices
walmart- converted many discount stores into supercenter

ex walmart target

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