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MAR 3407 Final Exam Questions with Correct Answers

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MAR 3407 Final Exam Questions with Correct Answers

Institution
MAR 3407
Course
MAR 3407

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MAR 3407 Final Exam Questions with Correct
Answers
Inside sales can be a great entry role for aspiring B2B salespeople.

(T/F)

True

"B2B Sales" refers to companies and the salespeople working at those companies who

sell products & services primarily to other businesses.

(T/F)

True

Who would a B2B salesperson never sell to?

A) a professional procurement specialist

B) a small business owner

C) a department manager, looking for a product to help her manage more effectively

D) a consumer, buying with his own money for his own personal use

D) a consumer, buying with his own money for his own personal use

What is a key distinction between B2B and B2C Sales?

A) In B2B you need to consider both the buying individual and the buying company

B) In B2B, the buyer is using company, not personal, money

C) B2B sales often have more complex sales than B2C

D) all of these answers

D) all of these answers

Often more than one person needs to approve a B2B deal before it can close.

(T/F)

, True

Objections from the prospect are an indication that the deal is on shaky ground.

(T/F)

False

The most important part of the initial prospect meeting is your well-prepared

presentation and demo. If you do nothing else in your meeting, make sure you do a

strong presentation.

(T/F)

False

Most days in B2B sales are highly structured and directed by the head of the sales

department.

(T/F)

False

Which step is the most important and most overlooked?

A) Closing

B) Conceptual Agreement

C) Lead Qualifying

D) Scoping

C) Lead Qualifying

According to the CSO Insights 2015 Sales Compensation and Performance

Management Study, what percent of sales professionals miss their quota each year?

A) Just over 25%

B) 10%

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Institution
MAR 3407
Course
MAR 3407

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