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Summary

Samenvatting Hoofdstuk 5 Stimulus-Respons Model | Marketing en Strategie | Hasselt | 2025/26

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Dit zijn studiemateriaal voor het vak Marketing en Strategie aan de Universiteit Hasselt, focussingop het stimulus-respons model en consumentengedrag. Het document behandelt uitgebreid de marketingmix (product, plaats, promotie, prijs), culturele, sociale, persoonlijke en psychologische factoren die het koopgedrag beïnvloeden, plus het besluitvormingsproces van consumenten en organisaties. Ideaal voor examens en toetsen: alle kernconcepten zoals Maslow's behoeftepiramide, het adoptieproces en verschillende inkoopsituaties worden helder uiteengezet.

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Institution
Universiteit Hasselt (UHasselt)
Course
Marketing en Strategie (03003535)

Content preview

Hoofdstuk 5
Stimulus - respons - model
Product
Marketingprikkels Plaats
Promotie
Prijs
Culturele factoren
Kenmerken kopen Sociale factoren
Persoonlijke factoren
Psychologische factoren
Cultuur
Culturele factoren Subcultuur
Sociale klassen
Referentiegroep
Sociale factoren Opinion leaders
Familieleden
Rollen en status
Initiator
Beïnvloeder
Familieleden Beslisser
Koper
Gebruiker
Geslacht
Leeftijd en levensfase
Persoonlijke factoren Economische situatie
Levensstijl
Persoonlijkheid en zelfbeeld
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Institution
Universiteit Hasselt (UHasselt)
Study
Handelswetenschappen
Course
Marketing en Strategie (03003535)
All documents for this subject (5)

Document information

Uploaded on
July 7, 2026
Number of pages
3
Written in
2024/2025
Type
SUMMARY

Subjects

  • stimulus respons model
  • consumentengedrag
  • koopproces
  • marketingmix
  • maslow behoeftepiramide
  • adoptieproces
  • psychologische factoren
  • b2b koopgedrag
  • marketing en strategie
  • universiteit hasselt
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