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Summary

Samenvatting Soorten Research & Marktonderzoek | Marketing en Strategie | Hasselt | 2025/26

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Dit document behandelt Hoofdstuk 4 uit de cursus Marketing en Strategie aan Universiteit Hasselt en focust op onderzoeksmethodologie. Het omvat desk research, field research, primaire en secundaire data, marktonderzoek, onderzoeksdoelstellingen (verklarend, verkennend, beschrijvend), en contactmethoden zoals enquêtes, etnografisch onderzoek, observatie en A/B testing. Ideaal voor examenvoorbereiding en begrip van de praktische onderzoeksinstrumenten die in marketing worden toegepast.

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Institution
Universiteit Hasselt (UHasselt)
Course
Marketing en Strategie (03003535)

Content preview

Hoofdstuk 4
Soorten research Desk research
Field research
Soorten data Primaire data
Secundaire data
Soorten secundaire data Interne data
Externe data
Marktonderzoek
1. Probleem en
onderzoeksdoelstelling
formuleren
2. Onderzoeksplan voor
het verzamelen van
Field research informatie opstellen
3. Onderzoeksplan
uitvoeren: Gegevens
verzamelen en
analyseren
4. Bevindingen
rapporteren en
interpreteren
Verklarende doelstelling
Soorten doelstellingen Verkennende doelstelling
Beschrijvende doelstelling
Etnografisch onderzoek
Experimenteel onderzoek
Onderzoeksmethoden Enquête
A/B testing
Observatie
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Institution
Universiteit Hasselt (UHasselt)
Study
Handelswetenschappen
Course
Marketing en Strategie (03003535)
All documents for this subject (5)

Document information

Uploaded on
July 7, 2026
Number of pages
2
Written in
2024/2025
Type
SUMMARY

Subjects

  • marketing en strategie
  • marktonderzoek
  • field research
  • desk research
  • onderzoeksmethodologie
  • enquête
  • data analyse
  • handelswetenschappen
  • onderzoeksplan
  • universiteit hasselt
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