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Summary

Samenvatting Marketingomgevingen | Marketing en Strategie | Hasselt | 2025/26

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2024/2025

Deze studiestof behandelt Hoofdstuk 3 uit Marketing en Strategie aan Universiteit Hasselt en biedt een diepgaande analyse van de marketingomgevingen. Het document gaat in op micro-, meso- en macro-omgevingen, inclusief Porter's Value Chain, het 5-krachtenmodel, en DESTEP-factoren. Ideaal voor studentendie zich willen voorbereiden op toetsen en het begrip van de strategische analyse van marktfactoren willen versterken.

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Institution
Universiteit Hasselt (UHasselt)
Course
Marketing en Strategie (03003535)

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Hoofdstuk 3
Micro - omgeving
Marketingomgevingen Meso - omgeving
Macro - omgeving
Value - Chain van Porter
Primaire activiteiten
Inkomende
logistiek
Operationele
activiteiten
Uitgaande
logistiek
Verkoop en
Micro - omgeving promotie
Service
Secundaire of
ondersteunende
activiteiten
Inkoop
Technologie
HR -
management
Infrastructuur
Afnemers
Klanten
Bedrijfstak
Meso - omgeving Leveranciers
Concurrenten
Distributiekolom
Externe afnemers
Klantenmarkten B2B
B2C
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Institution
Universiteit Hasselt (UHasselt)
Study
Handelswetenschappen
Course
Marketing en Strategie (03003535)
All documents for this subject (5)

Document information

Uploaded on
July 7, 2026
Number of pages
2
Written in
2024/2025
Type
SUMMARY

Subjects

  • marketingomgevingen
  • porter 5 krachtenmodel
  • micro omgeving
  • meso omgeving
  • macro omgeving
  • destep analyse
  • value chain
  • marketing strategie
  • concurrentenanalyse
  • universiteit hasselt
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