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Summary

Samenvatting Studiemateriaal Marketing en Strategie | Hasselt | 2025/26

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Dit studiemateriaal uit het vak Marketing en Strategie aan de Universiteit Hasselt behandelt de kernconcepten van bedrijfsstrategie en strategische planning. De aantekeningen dekken belangrijke frameworks zoals het Abell-diagram, BCG-matrix, Ansoff-matrix, Porter's Value Chain, Business Model Canvas en SWOT-analyse. Het document biedt een gestructureerd overzicht van alle centrale concepten van het vak, met duidelijke onderscheidingen tussen strategische modellen, verdienmodellen en marketingmixbenaderingen, waardoor het ideaal is voor examenvoorbereiding en het consolideren van cursusstof.

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Institution
Universiteit Hasselt (UHasselt)
Course
Marketing en Strategie (03003535)

Content preview

Hoofdstuk 2
Wat:
Klantbehoeften
Abell - Diagram Wie:
Klantsegmenten
Hoe: Producten /
technologieën

BCG - matrix Analyse van bestaand
bedrijfsportfolio

Ansoff matrix Toekomstige activiteiten

Achterwaartse groei
Integratieve groei Voorwaartse groei
Horizontale groei
Strategische businessunits (SBU) Productielijn binnen een divisie
1 enkel product, dienst of merk
Value Chain porter Primaire activiteiten
Inkomende
logistiek
Operationele
activiteiten
Uitgaande
logistiek
Marketing en
verkoop
Service
Secundaire of
ondersteunende
activiteiten
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Institution
Universiteit Hasselt (UHasselt)
Study
Handelswetenschappen
Course
Marketing en Strategie (03003535)
All documents for this subject (4)

Document information

Uploaded on
July 7, 2026
Number of pages
3
Written in
2024/2025
Type
SUMMARY

Subjects

  • marketing en strategie
  • bcg matrix
  • ansoff matrix
  • porter value chain
  • business model canvas
  • swot analyse
  • strategische planning
  • bedrijfsstrategie
  • waardepropositie
  • universiteit hasselt
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