Advertising and Integrated Brand
Promotion ch 1-4 Exam 2026 Questions
and Answers Graded A+
advertising substantiation program - Correct answer-an ftc program initiated in
1971 to ensure that advertisers make available to consumers supporting evidence
for claims made in ads
affirmative disclosure - Correct answer-an ftc action requiring that important
material determined to be absent from prior ads must be included in subsequent
advertisements
appropriation - Correct answer-the use of pictures or images owned by someone
else without permission
behavioral targeting - Correct answer-the process of database development made
possible by online tracking markets that advertisers place on a Web surfer's hard
drive to track that person's online surfing and shopping behavior
©COPYRIGHT 2025,ALL RIGHTS RESERVED 1
,cease-and-desist order - Correct answer-an ftc action requiring an advertiser to stop
running an ad within 30 days so a hearing can be held to determine whether the
advertising in question is deceptive or unfair
celebrity endorsements - Correct answer-advertisements that use an expert or
celebrity as a spokesperson to endorse the use of a product or service
comparison advertisements - Correct answer-advertisements in which an advertiser
makes a comparison between the firm's brand and competitors' brands
consent order - Correct answer-an ftc action asking an advertiser accused of
running deceptive or unfair advertising to stop running the advertisement in
question, without admitting guilt
consumerism - Correct answer-the actions of individual consumers to exert power
over the marketplace activities of organizations
corrective advertising - Correct answer-an ftc action requiring an advertiser to run
additional advertisements to dispel false beliefs created by deceptive advertising
deception - Correct answer-making false or misleading statements in an
advertisement
defamation - Correct answer-when a communication occurs that damages the
reputation of an individual because the information was untrue
©COPYRIGHT 2025,ALL RIGHTS RESERVED 2
, ethics - Correct answer-moral standards and principles against which behavior is
judged
libel - Correct answer-defamation that occurs in print and would relate to
magazine, newspaper, direct mail, or Internet reports
monopoly power - Correct answer-the ability of a firm to make it impossible for
rival firms to compete with it, either through advertising or in some other way
phishing - Correct answer-a form of email spam with which spammers try to entice
web users to enter personal information on fake websites that are forged to look
like authentic sites such as a bank, the IRS or other organization that will get the
email users attention
premiums - Correct answer-items that feature the logo of a sponsor and that are
offered free, or at a reduced price, with the purchase of another item
primary demand - Correct answer-the demand for an entire product category
puffery - Correct answer-the use of absolute superlatives like "Number One" and
"Best in the World" in advertisements
self-regulation - Correct answer-the advertising industry's attempt to police itself
©COPYRIGHT 2025,ALL RIGHTS RESERVED 3
Promotion ch 1-4 Exam 2026 Questions
and Answers Graded A+
advertising substantiation program - Correct answer-an ftc program initiated in
1971 to ensure that advertisers make available to consumers supporting evidence
for claims made in ads
affirmative disclosure - Correct answer-an ftc action requiring that important
material determined to be absent from prior ads must be included in subsequent
advertisements
appropriation - Correct answer-the use of pictures or images owned by someone
else without permission
behavioral targeting - Correct answer-the process of database development made
possible by online tracking markets that advertisers place on a Web surfer's hard
drive to track that person's online surfing and shopping behavior
©COPYRIGHT 2025,ALL RIGHTS RESERVED 1
,cease-and-desist order - Correct answer-an ftc action requiring an advertiser to stop
running an ad within 30 days so a hearing can be held to determine whether the
advertising in question is deceptive or unfair
celebrity endorsements - Correct answer-advertisements that use an expert or
celebrity as a spokesperson to endorse the use of a product or service
comparison advertisements - Correct answer-advertisements in which an advertiser
makes a comparison between the firm's brand and competitors' brands
consent order - Correct answer-an ftc action asking an advertiser accused of
running deceptive or unfair advertising to stop running the advertisement in
question, without admitting guilt
consumerism - Correct answer-the actions of individual consumers to exert power
over the marketplace activities of organizations
corrective advertising - Correct answer-an ftc action requiring an advertiser to run
additional advertisements to dispel false beliefs created by deceptive advertising
deception - Correct answer-making false or misleading statements in an
advertisement
defamation - Correct answer-when a communication occurs that damages the
reputation of an individual because the information was untrue
©COPYRIGHT 2025,ALL RIGHTS RESERVED 2
, ethics - Correct answer-moral standards and principles against which behavior is
judged
libel - Correct answer-defamation that occurs in print and would relate to
magazine, newspaper, direct mail, or Internet reports
monopoly power - Correct answer-the ability of a firm to make it impossible for
rival firms to compete with it, either through advertising or in some other way
phishing - Correct answer-a form of email spam with which spammers try to entice
web users to enter personal information on fake websites that are forged to look
like authentic sites such as a bank, the IRS or other organization that will get the
email users attention
premiums - Correct answer-items that feature the logo of a sponsor and that are
offered free, or at a reduced price, with the purchase of another item
primary demand - Correct answer-the demand for an entire product category
puffery - Correct answer-the use of absolute superlatives like "Number One" and
"Best in the World" in advertisements
self-regulation - Correct answer-the advertising industry's attempt to police itself
©COPYRIGHT 2025,ALL RIGHTS RESERVED 3
