MIDTERM EXAM END OF COURSE STUDY
GUIDE LATEST UPDATED ACTUAL TESTED
QUESTIONS AND CORRECT ANSWERS
⩥ Groupthink.
Answer: the tendency of group members to conform, resulting in a
narrow view of some issue
⩥ stealth communication.
Answer: refers to a social network platform feature where someone can
follow updates without first getting their approval
⩥ wisdom of crowds.
Answer: Idea that a group of individuals will collectively have more
insight than a single or small group of trained professionals
⩥ Social network being favored in some region.
Answer: Network effects and cultural differences
⩥ Prediction markets.
,Answer: Stock market, political campaigns, economic events, clinical
trials for drugs
⩥ Social media is used in business to.
Answer: Direct line to consumers
Bring traffic back to website
Attract new consumers
Learn about likes and dislikes of consumer
Can look modern and relevant
Connect like minded professionals
⩥ Debias framing effect.
Answer: Decide how to decide up front
Challenge information given
Do your own analysis
Think about how you are going to make the decision
⩥ framing effect.
Answer: the tendency for people's choices to be affected by how a
choice is presented, or framed, such as whether it is worded in terms of
potential losses or gains
⩥ A network can have same side and cross benefits.
, Answer: True
⩥ Blue Ocean Strategy.
Answer: An approach where firms seek to create and compete in
uncontested "blue ocean" market spaces, rather than competing in spaces
and ways that have attracted many, similar rivals.
⩥ Cloud Computing.
Answer: A system in which all computer programs and data is stored on
a central server owned by a company (e.g. Google) and accessed
virtually
⩥ subsidizing adoption.
Answer: they offered a listing service free for five months and that
helped build a larger base of users
⩥ Monopoly.
Answer: A market in which there are many buyers but only one seller.
⩥ complementary benefits.
Answer: Products or services that add additional value to the network
are called:
⩥ volatile memory.