Chapter 7
PLANNING
,Learning outcomes
Explain the nature of planning as a management function
Describe the importance of planning as the first step in the management
process
Describe the planning process
Interpret goals meaningfully
Describe the different organisational goals
Depict the hierarchy of goals
Differentiate between strategic, functional and operational planning
Differentiate between different strategies to accomplish different goals
, Introduction
Planning gives direction to the organisation. It forces managers to
be future-oriented and enables the organisation to deal with
changes in the business environment.
PLANNING
,Learning outcomes
Explain the nature of planning as a management function
Describe the importance of planning as the first step in the management
process
Describe the planning process
Interpret goals meaningfully
Describe the different organisational goals
Depict the hierarchy of goals
Differentiate between strategic, functional and operational planning
Differentiate between different strategies to accomplish different goals
, Introduction
Planning gives direction to the organisation. It forces managers to
be future-oriented and enables the organisation to deal with
changes in the business environment.
