EXCELCENTRE LEARNING INSTITUTE 061 043 9805
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 061 043 9805
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN THIS
DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 061 043 9805
Strategic Marketing Management
Exam Revision Answer Guide
Covering: Mercedes-Benz | Uber & Kia | Motorola | Nokia | H&M in India
Prepared for personal revision purposes. Answers are model/guideline responses
covering key theory, application, and marks-relevant content — adapt with your own
lecture notes and prescribed textbook (Kotler et al.) referencing conventions.
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 061 043 9805
Table of Contents
Table of Contents ....................................................................................................... 4
Paper 1: Mercedes-Benz — South African Plant Expansion ...................................... 7
Question 1: Position Mercedes-Benz based on the facts in the article (20 marks) . 7
Question 2: Promotional strategies at different stages of the Product Life Cycle (20
marks)..................................................................................................................... 8
Question 3: Primary data collection methods; the most effective approach for Apple
(20 marks) ............................................................................................................ 10
Question 4: Product labelling under the new CPA legislation (20 marks) ..............11
Question 5: Evaluate the benefits of CSR for a company like Microsoft (20 marks)
.............................................................................................................................. 12
Question 6: Growth strategies for McDonald's to gain competitive advantage in
South Africa (20 marks) ........................................................................................ 13
Paper 2: Uber & Kia Motors ..................................................................................... 15
Question 1: How Uber differentiated its value proposition for its target market (20
marks)................................................................................................................... 15
Question 2: Evaluate how Uber creates market value through collaboration and
strategic partnerships (20 marks) ......................................................................... 15
Question 3: How can Kia Motors achieve growth and regain leadership in
innovation? (30 marks) ......................................................................................... 16
Question 4: Marketing strategies and tactics across the Product Life Cycle to boost
sales and prevent decline (20 marks) ................................................................... 17
Question 5: Marketing complexities Caltex may face targeting an emerging market
like India; strategies to succeed (20 marks) .......................................................... 18
Education is the most powerful weapon which you can use to change the world
PU E
SHI
NG Y L E NC
OU TO THE GATE OF EXC EL
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 061 043 9805
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore students must use this document ONLY as a guideline. Hence
students have regenerated their own (personalized) solutions paying particular
attention to module contents as prescribed by module facilitators, lecturers and
supervisors. This document’s purpose is to compact all sources of information that
might be relevant to students’ assignments, hence additional knowledge on the
provided information is not restricted by the authors. However, submitting this
document as one’s final work is considered unethical, and students should be
penalized. If this document is plagiarized by the users and fails, EXCELCENTRE
should not be rendered accountable since the contents in this document only give
learners a kick-start on what is expected of them from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE EVERY DETAIL IN THIS
DOCUMENT IN WRITING THEIR ASSIGNMENT
Education is the most powerful weapon which you can use to change the world
,EXCELCENTRE LEARNING INSTITUTE 061 043 9805
Strategic Marketing Management
Exam Revision Answer Guide
Covering: Mercedes-Benz | Uber & Kia | Motorola | Nokia | H&M in India
Prepared for personal revision purposes. Answers are model/guideline responses
covering key theory, application, and marks-relevant content — adapt with your own
lecture notes and prescribed textbook (Kotler et al.) referencing conventions.
Education is the most powerful weapon which you can use to change the world
, EXCELCENTRE LEARNING INSTITUTE 061 043 9805
Table of Contents
Table of Contents ....................................................................................................... 4
Paper 1: Mercedes-Benz — South African Plant Expansion ...................................... 7
Question 1: Position Mercedes-Benz based on the facts in the article (20 marks) . 7
Question 2: Promotional strategies at different stages of the Product Life Cycle (20
marks)..................................................................................................................... 8
Question 3: Primary data collection methods; the most effective approach for Apple
(20 marks) ............................................................................................................ 10
Question 4: Product labelling under the new CPA legislation (20 marks) ..............11
Question 5: Evaluate the benefits of CSR for a company like Microsoft (20 marks)
.............................................................................................................................. 12
Question 6: Growth strategies for McDonald's to gain competitive advantage in
South Africa (20 marks) ........................................................................................ 13
Paper 2: Uber & Kia Motors ..................................................................................... 15
Question 1: How Uber differentiated its value proposition for its target market (20
marks)................................................................................................................... 15
Question 2: Evaluate how Uber creates market value through collaboration and
strategic partnerships (20 marks) ......................................................................... 15
Question 3: How can Kia Motors achieve growth and regain leadership in
innovation? (30 marks) ......................................................................................... 16
Question 4: Marketing strategies and tactics across the Product Life Cycle to boost
sales and prevent decline (20 marks) ................................................................... 17
Question 5: Marketing complexities Caltex may face targeting an emerging market
like India; strategies to succeed (20 marks) .......................................................... 18
Education is the most powerful weapon which you can use to change the world
