BMAL 590 COMPREHENSIVE TEST
SCRIPT 2026 QUESTIONS WITH
SOLUTIONS 100% CORRECT.
◍ What is the classical marketing concept? Ans: A philosophy which
guides the attitude of everyone in a firm to stimulate and satisfy the
needs and wants of every customer
◍ What is a competitive marketing strategy? Ans: It involves product
strategy, pricing strategy, integrated marketing communications,
channels, and logistics strategy. It needs to offer value to the target
market, that is defined by marketing, so that the business may focus on
those selected markets
◍ 5 C's (expanded). Ans: Customers: Who are they? What are they like?
Do we want to draw different customers?
Company: What are our strengths and weaknesses? What customer
benefits can we provide?
Context: What is happening in our industry that might reshape our future
business?
,Collaborators: Can we address our customers' needs while strengthening
our business to business (B2B) partnerships?
Competitors: Who are the competitors we must consider? What are their
likely actions and reactions?
◍ STP (expanded). Ans: Segmentation: Customers aren't all the same;
they vary in their preferences, needs, and resources.
Targeting: Attracting some of those customers makes better sense than
going after others.
Positioning: Communicate your benefits clearly to your intended
customers.
◍ 4 P's (expanded). Ans: Product: Will customers want what your
company is prepared to produce?
Price: Will customers pay what you would like to charge?
Place: Where and how will customers purchase your market offering?
Promotion: What can you tell your customers, or do for them, to entice
them to purchase?
,◍ Customer behavior. Ans: The way customers select, purchase, use,
and dispose of goods, services, ideas, or experiences to satisfy their
needs and desires
◍ Business-to-customer (B2C). Ans: (Customer involvement: low)
Convenience purchases: Staples (standard, frequently consumed goods
such as bread or gas) and impulse purchases (candy or National Enquirer
available near the check-out stand).
(Customer involvement: moderate) Shopping purchases: Going online to
Citysearch.com to find a restaurant and make reservations when heading
out of town.
(Customer involvement: high) Specialty purchases: A new car, fashion
shows, an expensive laptop computer.
◍ Business-to-business (B2B). Ans: (Customer involvement: low)
Straight rebuy: You're out of toothpaste and you mindlessly pop a tube
of your usual brand into your basket.
(Customer involvement: moderate) Modified rebuy: You reach for your
brand of toothpaste but you try a new flavor.
, (Customer involvement: high) New buy: You're buying teeth whitening
strips for the first time and think what attributes must you consider.
◍ Types of Shopping: Customer Involvement. Ans: It's not the type of
product or purchase that matters. It's the type of customer behavior
(consumer or business level of involvement) that is relevant and the
marketing actions and reactions.
◍ Customer involvement. Ans: Low customer involvement: Customers
don't care and won't spend time thinking about brands. They will
typically be somewhat price sensitive.
Moderate customer involvement: Some effort is expended prior to
purchase to obtain good value.
High customer involvement: For expensive purchases, brand, uniqueness
and quality matter.
◍ Buying Process. Ans: The steps consumers go through when buying a
product or service
1. Identify needs/wants
2. Search for alternative solutions
3. Evaluate alternatives
SCRIPT 2026 QUESTIONS WITH
SOLUTIONS 100% CORRECT.
◍ What is the classical marketing concept? Ans: A philosophy which
guides the attitude of everyone in a firm to stimulate and satisfy the
needs and wants of every customer
◍ What is a competitive marketing strategy? Ans: It involves product
strategy, pricing strategy, integrated marketing communications,
channels, and logistics strategy. It needs to offer value to the target
market, that is defined by marketing, so that the business may focus on
those selected markets
◍ 5 C's (expanded). Ans: Customers: Who are they? What are they like?
Do we want to draw different customers?
Company: What are our strengths and weaknesses? What customer
benefits can we provide?
Context: What is happening in our industry that might reshape our future
business?
,Collaborators: Can we address our customers' needs while strengthening
our business to business (B2B) partnerships?
Competitors: Who are the competitors we must consider? What are their
likely actions and reactions?
◍ STP (expanded). Ans: Segmentation: Customers aren't all the same;
they vary in their preferences, needs, and resources.
Targeting: Attracting some of those customers makes better sense than
going after others.
Positioning: Communicate your benefits clearly to your intended
customers.
◍ 4 P's (expanded). Ans: Product: Will customers want what your
company is prepared to produce?
Price: Will customers pay what you would like to charge?
Place: Where and how will customers purchase your market offering?
Promotion: What can you tell your customers, or do for them, to entice
them to purchase?
,◍ Customer behavior. Ans: The way customers select, purchase, use,
and dispose of goods, services, ideas, or experiences to satisfy their
needs and desires
◍ Business-to-customer (B2C). Ans: (Customer involvement: low)
Convenience purchases: Staples (standard, frequently consumed goods
such as bread or gas) and impulse purchases (candy or National Enquirer
available near the check-out stand).
(Customer involvement: moderate) Shopping purchases: Going online to
Citysearch.com to find a restaurant and make reservations when heading
out of town.
(Customer involvement: high) Specialty purchases: A new car, fashion
shows, an expensive laptop computer.
◍ Business-to-business (B2B). Ans: (Customer involvement: low)
Straight rebuy: You're out of toothpaste and you mindlessly pop a tube
of your usual brand into your basket.
(Customer involvement: moderate) Modified rebuy: You reach for your
brand of toothpaste but you try a new flavor.
, (Customer involvement: high) New buy: You're buying teeth whitening
strips for the first time and think what attributes must you consider.
◍ Types of Shopping: Customer Involvement. Ans: It's not the type of
product or purchase that matters. It's the type of customer behavior
(consumer or business level of involvement) that is relevant and the
marketing actions and reactions.
◍ Customer involvement. Ans: Low customer involvement: Customers
don't care and won't spend time thinking about brands. They will
typically be somewhat price sensitive.
Moderate customer involvement: Some effort is expended prior to
purchase to obtain good value.
High customer involvement: For expensive purchases, brand, uniqueness
and quality matter.
◍ Buying Process. Ans: The steps consumers go through when buying a
product or service
1. Identify needs/wants
2. Search for alternative solutions
3. Evaluate alternatives
