HUBSPOT EMAIL MARKETING CERTIFICATION COMPLETE TEST BANK WITH ACCURATE ANSWERS AND EXPERT REVIEW NOTES

HUBSPOT EMAIL MARKETING
CERTIFICATION COMPLETE TEST BANK
WITH ACCURATE ANSWERS AND EXPERT
REVIEW NOTES

●● Why should the goals set in your email marketing strategy be
relevant to the overall business strategy?
Answer: Both A and B


●● Select all that apply. Why is it essential to connect your ESP with
your CRM?
Answer: -To avoid duplication of data.
- To ensure better coordination between your marketing and sales
strategy.
-To avoid losing important behavioral data.


●● What is segmentation?
Answer: The process of separating your contacts into smaller groups of
similar profiles.


●● What is the most effective email marketing campaign strategy?
Answer: INCORRECT:
A/B Testing

, ●● Sending a different discount email to certain contacts based on the
region a contact resides, is an example of which email marketing
concept?
Answer: Segmentation


●● Fill in the blank: _____ is the likelihood an email will land in the
primary inbox.
Answer: Deliverability


●● True or false? If your email is marked as delivered, it will not be
marked as spam.
Answer: False


●● Select all that apply. Which of the following are components of
deliverability?
Answer: All of them:
Contact Engagement
Sender Rep.
Authentication
Domain Set-Up
Delivery Rate